SO... Recently I started building SENukeX campaigns at my sites targetting: 1: Keyword 1 2: www.mysite.com 3: click here 4: view more info, ETC... Today one of my sites had a nice jump... page 2 to page 1 on several competitive phrases (300K-500K results). Over all gain in 149 keywords= 4%. Stats - eCommerce Site, 900 Pages, PR1, 3yr domain... usually very stable placement. HOWEVER, my developer/partner told me that yesterday he changed a few design pieces globally and we rolled out another product line (maybe 20 pages total). I know page count is important but I have a competitor that changes the look of his home page almost every week and his placement is better than mine (with less SEO). Does site re-design play a role in rankings? and if so, could it have caused this jump? Thanks for any feedback!