Matthew_Pollock
Newbie
- Feb 2, 2021
- 1
- 0
I run a 14-year old news site concentrating on global residential real estate. We have about 350,000 uniques/month and make about $5,000/month gross from the content. There are maybe 20,000 pages on the site.
Someone I've been talking to is always telling me I am losing backlinks. He says:
"You have over 300,000 backlinks but all of them originate from just 6,000 domains. But it’s not only about the good links [i.e., they are not the only ones that matter] but the bad links too.
"The site needs a massive cleanup that will involve going through the site's massive amount of pages and disavowing the spammy links, 301 re-directing the good links that go to pages that see no traffic, and evaluating the links that add no link “juice” for pages that see very little traffic."
This seems strange advice because all our pages have massive amount of internal linking. So even if "juice" is going to pages that see little traffic, it will be circulated to other pages.
I can imagine disavowing spammy links might make sense. But, really? We never did any link-building in 14 years. So how much damage could unsolicited links be doing? If it was a major problem the web would be crawling with SEOs promising to kill opponents' sites by over-burdening them with spammy links. I don't see these "destruction pros" around, so I imagine spammy links don't matter so much, unless they form a pattern which Google judges is a result of a link-exchange scheme. But absolutely no-one fears us enough to have artificially simulated a link-exchange scheme just to hurt us.
So is my advisor correct?
Someone I've been talking to is always telling me I am losing backlinks. He says:
"You have over 300,000 backlinks but all of them originate from just 6,000 domains. But it’s not only about the good links [i.e., they are not the only ones that matter] but the bad links too.
"The site needs a massive cleanup that will involve going through the site's massive amount of pages and disavowing the spammy links, 301 re-directing the good links that go to pages that see no traffic, and evaluating the links that add no link “juice” for pages that see very little traffic."
This seems strange advice because all our pages have massive amount of internal linking. So even if "juice" is going to pages that see little traffic, it will be circulated to other pages.
I can imagine disavowing spammy links might make sense. But, really? We never did any link-building in 14 years. So how much damage could unsolicited links be doing? If it was a major problem the web would be crawling with SEOs promising to kill opponents' sites by over-burdening them with spammy links. I don't see these "destruction pros" around, so I imagine spammy links don't matter so much, unless they form a pattern which Google judges is a result of a link-exchange scheme. But absolutely no-one fears us enough to have artificially simulated a link-exchange scheme just to hurt us.
So is my advisor correct?