Decoding Google Adwords correctly for keywords

Zer0s0phT

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Hello,

I have searched Hi and Low but I cannot seem to get a definitive answer and when I do it contradicts everything I read.

When finding keywords I use Traffic Travis to get the adwords tool data, I then filter out searches, cpc etc. Where I am confused is the competition column. In these tools am I looking for Low or High competition? I assume High being I want more advertisers fighting for ads but when I look at some other keywords people use and other keywords people sell as a service I find some have low competition.

Any insight would be awesome as I have been looking for a good keyword all week lol.

Thanks!
 
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