After lurking for a while, I've been able to finally put together a strategy, however I'm still attempting to compete in a niche that interests me. The keywords I've decided to target (naturally, and confirmed with search,) are low hanging fruit, with several hundred, to low thousands, of searches. Here's a couple of good things: I'll be building silo sites around each KW I have a good method to engage the social sites I have quality unique content I have roughly 12 hours a day I can work on this The keywords are low hanging fruit Towards the bottom of search results on google page 1 is a pinterest board Here's the questionables: The key words are being PPC suggested at around $10.00!! The search results are from MAJOR brick and mortar stores I'm undecided on how to monetize, as I would prefer to sell custom packages, instead of having to rely on adsense for a click per thousand payments, or CPA offers taking customers off my own site. These keywords are already long tail, but with them being low volume, and the brick and mortar competition, I feel like there's potential for massive earnings. Should I still go for glory?