December anomoly - dramatic drop in conversions

King Garry

Junior Member

Sep 14, 2020

119

25

• Jan 7, 2022

• #1

I was wondering whether anyone else saw a drop in conversions and a higher CPA/CPC during December. Our campaigns usually bring in a steady number of conversions but this December it has dropped considerably.

 

swingggy

Registered Member

Jan 5, 2022

50

18

• Jan 7, 2022

• #2

december is the toughest month in all advertising because it's the busiest shopping month.

you likely caught a big CPM increase.

 

Khaai_tran

Newbie

Dec 29, 2021

43

6

• Jan 7, 2022

• #3

Many of my customers say that in December the CPM fee is very high

 

PlanB Ads

Senior Member

Jr. VIP

Feb 22, 2021

937

173

• Jan 8, 2022

• #4

This is the transition period of the new year, the CPA/CPC indexes will have many fluctuations. I think it's better to wait a while and everything will be back to normal