I've been running AFD campaigns on Meta in a variety of verticals and despite getting CTRs of 6-7%, we're seeing very high CPMs - $40-$60 in the US and high in all other geos as well.
We're targeting broad and have tried 2 ad accounts, with the CPMs being high on both. Has anyone had similar issues on Meta?
We're targeting broad and have tried 2 ad accounts, with the CPMs being high on both. Has anyone had similar issues on Meta?