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Dealing with big chains (restaurants, retail stores, etc.) -- do they have a budget?

Discussion in 'Offline Marketing' started by buttondown, Nov 16, 2011.

  1. buttondown

    buttondown Newbie

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    I am targeting small local businesses and franchised venues.

    I've avoided big chains that are centrally owned, since I can't talk to an owner.

    Is it still worth contacting them? That is, is it likely they have a budget (advertising?) allocated that they can spend from?
     
  2. masteraffmarket

    masteraffmarket Jr. VIP Jr. VIP Premium Member

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    Why wouldn't a BIG chain franchise have an advertising budget?

    Go for it
     
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  3. hardybents

    hardybents Regular Member

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    Most of the Big Box stores' advertising is handled at HQ
    We have sold to big chains...ie: homedepot, sears etc... BUt it really is IMO a waste of time. Some Corps will allocate X (small amount) for managers to do local marketing but not many. It depends on the Company.... Game of Numbers, hammer the mom and pops forget about the big tops. They will lead on on a wild goose chase that will waste $$.
     
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