dc_eps
- Thread starter leeamin
- Start date
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
The name of the parameter means nothing, the advertiser can rename any parameter to any name they want.
It doesn't look like a gclid, but it could be a random string that helps the advertiser recognize each session in their tracking and eliminate cache.
For example:
You can pass the {campaignid} under campaign= but you can also pass it under tvmodel=, woodtype=, is_unicorn=.
It doesn't look like a gclid, but it could be a random string that helps the advertiser recognize each session in their tracking and eliminate cache.
For example:
You can pass the {campaignid} under campaign= but you can also pass it under tvmodel=, woodtype=, is_unicorn=.
It does matter as you cannot pass any random parameter and there is no article on it.
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
You can, actually.
You referred to the name of the parameter, not to its value.
The advertiser called it dc_eps, but you have no way of knowing what the value represents, as dc_eps is just the name the advertiser gave the parameter.
I can create a campaign and use it as anything that I want, what matters is the value after the name, which you can't know because the server replaces it upon redirect.
dc_eps={gclid}
Would send the gclid under that param, while dc_eps={campaignid} would pass the campaign id.
Its google added parameter not advertiser added parameter, it´s important when you want to use tracking template (on cloaking on external domains that have not been listed as "certified tracking partners"). And it´s been added when you use Search Ads 360.
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
You learn something new every day, I guess.
It's in CM360 but even their support don't know. Entire work is down due to this
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
The last time I worked with it was when it was still called DoubleClick. Back then the support team was also worthless, even their highest tier agents.
Some things never change, I guess.