Can't say I've ever heard of this one, but in general it's usually overpriced crap.
If you want to read stuff by real marketing/business geniuses look up the people who actually get published:
"Purple Cow" by Seth Godin
"Tipping Point", "Blink" and "Outliers" by Malcolm Gladwell
"The 11 immutable laws of branding" by Reis and Reis
To succeed you don't need step by step hand-holding. That's someone fishing for you. You need to be taught how to fish. Read those books, learn the craft, apply it in a unique manner and bank.