Customer Reviews sway who you work for?

Basically what the topic says.

I've come across several companies that have mixed reviews, some are 4-5 stars and then out of nowhere you find several 1 star reviews on google/other sites. I'm a bit hesitant to approach these people as I feel their service will be inconsistent, making leads to convert more of a challenge.

Do you pick and choose your clients or whoever throws cash your way you'll gladly help?

Personally I like to start off with clients who are starting from scratch, no website, no internet promotion as we get off to a good start right away

I take most clients that come to me. Some clients I will explain their niche may require a different strategy or seo may be limited for them. If a client starts being too demanding and trying to change the way I work I tell them straight up I have more experience than you and know whats best for you.