Customer loyalty.

My Mcafee antivirus has run out so I got an email saying renew and save 22% so I go to their website and new customers get 88% off.
So I am just opening a new account. Amazing that companies still try to do this and reward loyalty.

andyframpton said:

My Mcafee antivirus has run out so I got an email saying renew and save 22% so I go to their website and new customers get 88% off.
So I am just opening a new account. Amazing that companies still try to do this and reward loyalty.

Click to expand...

New is always better than old. Especially if it's a client
*Holds a sign "Sarcasm"

Most antiviruses are more likely to leave bloatware as you uninstall them.
That's an additional incentive.

1win Partners said:

New is always better than old. Especially if it's a client
*Holds a sign "Sarcasm"

Click to expand...

It costs 10X more to acquire a new customer, than to keep an old one.

why are u using macafee?
I read windows defender is pretty good.

I am on Linux, so I am not 100% sure.

Wow such a shame! I mean it's marketing to attract new users but still does not make sense, if i were you i would completely switch to a different anti-virus.

HustleTong said:

Most antiviruses are more likely to leave bloatware as you uninstall them.
That's an additional incentive.

Click to expand...

Yes my Jay Abrahams training about the value of a new customer made this very clear. Taking a hit initially but thinking about the long term value of that new customer.

Deleted member 923340 said:

why are u using macafee?
I read windows defender is pretty good.

I am on Linux, so I am not 100% sure.

Click to expand...

I have it on my main computer but also on my dads and his laptop. It’s just easier for him once I install it.

Deleted member 923340 said:

I read windows defender is pretty good.

Click to expand...

LOL WIndows Defender, bro...

The real question is: why are you using a paid antivirus?
If you know what you're doing (you don't click on scam banners, you don't open .exe email attachments from unknown senders, you don't download cracked software from unknown sites, ...) there's no need for an antivirus, or you can simply use Windows Defender.
Remember, the source of any computer problem is between the chair and the keyboard.

I see this business model everywhere it is to attract new customers

R4v3nbl4ck said:

The real question is: why are you using a paid antivirus?
If you know what you're doing (you don't click on scam banners, you don't open .exe email attachments from unknown senders, you don't download cracked software from unknown sites, ...) there's no need for an antivirus, or you can simply use Windows Defender.
Remember, the source of any computer problem is between the chair and the keyboard.

Click to expand...

As I said it mainly for my dad I install it. As it’s easier to have an antivirus than have to reinstall him computer. It’s more of an insurance policy.

Also I would always have some kind antivirus anyway as the way that things can change quickly with updates and exploits.

It is always the case with big companies to make more money out of you

It does seem that McAfee is bending over backwards to get new customers while giving their existing users the short end of the stick.

It kind of makes sense, if you think about it.

It’s much harder and more expensive to get new customers.

Since it’s a fact that there are tons of antivirus products out there, McAfee has to really go out of its way to get the eyeballs of new customers.

That explains the 88% discount.

For people renewing, they’re kind of banking on the fact that you already know what they’re about and you’ve developed some sort of loyalty to their product.

Still, I understand what you’re trying to get at—it does seem like a slap in the face.

You get repaid for your loyalty with a discount that is 66% less than what newbies get.

But, you should also look at the situation from their perspective.

And, let me put it this way: they wouldn’t be this bold in offering discounts with such a disparity if people aren’t cool with it.

Some might have a problem with 22% vs. 88% so they—like you—open a new account.

I suspect that the vast majority of old-time users of McAfee don’t mind the smaller discount.

As long as they’re getting a discount, they probably feel that they’re good to go.