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Custom Audience with e-mail

Discussion in 'Facebook' started by ScaleUP, May 30, 2016.

  1. ScaleUP

    ScaleUP Jr. VIP Jr. VIP

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    Hi Guys, I have about 800.000 emails from eCommerce site and I am looking the most safe way to monetize them. I cant sent emails directly because affiliate agency asks too many questions about how I get those mails.

    So I uploaded the hole think to fb as Custom Audience and I have 450.000 matches.

    There is an offer from a competitive site from the one I get these mails for email subscription which pays about 0.31 € per subsription. So I think that if 50% of all click and an other 50% of those who click the ad actually subscribe and the cpc is below 0.10 then I will pay 450.000/2 = 225000 * 0.10 = 22500.

    And I will earn 450.000/4 = 112500 *0.31 = 34875.

    Am I missing something here ? Anyone with some experience in Custom audience ?

    Also I can have even more targeted emails like who bought a video game last year or 30 days ago or a cell phone. I can hear more ideas how to monetize this list but always the safest way.

    Thank you a lot.
     
  2. mrktr90

    mrktr90 BANNED BANNED

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    Hi, estimating a 50% CTR seems a little high, doesn't it? How did you calculate that number?
     
  3. ScaleUP

    ScaleUP Jr. VIP Jr. VIP

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    I just make assumptions
     
  4. mrktr90

    mrktr90 BANNED BANNED

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    I don't know, the numbers just look high to me, and I have worked in many different industries and also with Facebook Ads. If you get those ratios please let me know how :)
     
  5. CaptKe3n

    CaptKe3n Registered Member

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    As far as I know CTR on fb ad is will be around 1% to 5% for e-commerce. So if you have 450k audience, you will get about 4500 to 22500 people who's will click to your site. Then if you said cpc is below 0.10 then the calculation will be like 450k * CTR (1%) = 4500 * 0.10$ CPC = 450$ cost for pay ad in fb. if CTR is (5%) 22500 * 0.10$ CPC = 2250$ for pay ad in fb.

    And if you will get pays about 0.31 euro per subscrips = 0.35 $ per subscrips then if 1% CTR (4500*0.35 $ = 1575$) and if 5% CTR (22500*0.35 $ = 7875$). But its if all people who's click to your site will sign up for subscrips. In this case you can make an assumption by your self how many people you think will sign up your subscrips from 4500 people (CTR 1%) / 22500 people (CTR 5%).

    Tips : to maintain your CTR you need to have a good post for ad, use click to action, and good relevance score (if you have a good score your cost per impression will reduce / much lower).

    You can try to use website conversion, pick conversion event to Lead (it will track audience who's interest in your offering, its good for ad with landing page / subscription / etc) and for optimization & pricing.. pick optimization ad delivery to conversions charged will on impression or optimization ad delivery to click to website charged will on link clicks.

    Well the calculation is less like that. Depends on how much $ you will need to pay per clicks / impressions, how much CTR you will get. then you will knows how much conversion you will get. Hopes it will help you.
     
    Last edited: May 30, 2016