We have been doing 30% ROI for a year now for Search Arb. What we have found is Canada, USA & China are the worst. Costs are high and not worth it.
OCT has been low so far, have you experienced the same?
Currently on 10k per Month on Search Arbitrage
- Thread starter TriggerDon
- Start date
We have been doing 30% ROI for a year now for Search Arb. What we have found is Canada, USA & China are the worst. Costs are high and not worth it.
OCT has been low so far, have you experienced the same?
- Aug 15, 2023
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I’ve been running in the US market for a while now, and it’s definitely one of the toughest to crack but at the same time it offers some of the best RPCs. Meanwhile, Canada and other tier 1 countries are still decent for me, and I’m seeing solid ROI in European markets too. An average of 30% RPCs is pretty impressive, and I’m on 20% ROI overall.
- Aug 15, 2023
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FB, Taboola, Outbrain, Newsbreak and Tiktok
I whish we could crack the US market. I think it could be due to the graphics / language we use, I think the categories are good.
What's your go to strategy for scaling ads in FB? we barely duplicate, we just increase budget every few days and we cap it to either get more clicks if the RPC is good or maintain it at a certain level if we think it cannot be scaled that much.
We're currently running FB ad with a midjourney image > links to a gpt-written article with or w/o ai images > revenue via ad display network.
Creating 50+ ads per day, $4-10 budget for each using the default/highest volume bid strategy to see which ads/articles perform. Then turning off under performers and increasing from there up until cost per result (pixel firing at 30% scroll) is nears/approaches our maximum. But with this set up, I'm unable to scale/increase budget on the best performing ads without significantly lowering our net profit.
I've been told bid cap or cost per goal is the way to scale but haven't had any luck even when setting far above our target.
All this to ask, what's your experience with scaling FB ads? As in, what's your FB ad process or which bid strategies have you seen work at scale? If you'd rather talk privately, feel free to DM me (new member and can't DM yet).
gamecookies
Newbie
- Oct 24, 2024
- 13
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hello, how could track these events?
BlindRhino
Newbie
- Mar 28, 2021
- 28
- 10
Your journey sounds fascinating! You mentioned using tonic, and I'm curious about the percentage they deduct from the top. I've heard of charges as high as 30%.
- Aug 15, 2023
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Yeah US market pretty tough these days with the amount of competition trying to get the highest RPCs. With scaling, I just duplicate the campaign and use different creatives just to test out different angles. Just like you said, increasing the budget slowly so it doesnt go back to the learning stage
Definitely CPR or bid caps have not been working for me either. I would say setting a CPR or bid cap on 10 campaigns only 1-2 works. And even if it works, the budget barely spends. I usually just run it with maximise conversions without any cap and if they arent profitable after 3 days, I just kill them.
I use a tracking software call Clickflare
Yeah im not quite sure what the rev share is as they do not disclose it. But I'm mainly running most of my campaigns on S1 and Domainactive these days
natsuko
Banned - Multiple Rules Violations
- Aug 21, 2023
- 2,377
- 1,164
I've been curious about using AFD feeds and how profitable they can be. How do you find the performance differences between Media.net and System1? Also, any tips for optimizing campaigns to maximize ROI? Would love to hear more about your setup and experience with Clickflare for tracking!
Thanks, guess maximize conversions it is. If any of the bid caps or CPG campaigns work out, I'll post here.
1-May I ask, how do you organize your ad account? Maximum number of adsets in a campaign, maximum amount of ads in an adset? We're doing campaign = article, adset = ad and image creative, one ad in each adset. Or the same but adset = all ads, then ad and creative differences on the ad level. No limits on maximums.
To consolidate audiences/spend further and shorten the learning phase for new articles, I'm considering having a single campaign, adset = article, and having all ads for that article under 1 adset.
2-Also, how're you tracking CPR and your break even CPR? We're using sales campaigns > pixel that fires at 33% scroll and our avg break even CPR is around .17 with current ad network.
3-What're your thoughts on killing them within the first 12-24 hours? For us at least, it seems that the first day or so is somewhat indicative of the first 72 hours of performance, then it usually decays after then -- even more so with halloweekend and the election.
4-Do you run CBO campaigns or adset optimization?
bhuiyan
Junior Member
- Nov 8, 2024
- 105
- 42
Could you please share some insight and guidelines about your experience with Search Arbitrage for beginners?
I can't say much about Tonic, but compared to crossroads, it is shet. Performance is very low. We have almost lost faith in Tonic, we will just give it one more shot this month and if it does not work, we will not put much effort into it
- Aug 15, 2023
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From my experience, System1 is still more profitable compared to media.net as the RPCs are really low for yahoo and bing feeds when running FB ads. Although I have met a lot of people that are doing big numbers on yahoo and bing feeds. As you mentioned, clickflare is my tracker and it is pretty straightforward...
Tonic has more restrictions compared to S1. For example, you cant run WW campaigns whereas S1 allows. There are certain verticals/traffic sources that Tonic does not allow as well. So personally S1 for me but some verticals do perform better for tonic in terms of RPCs
batvan
Newbie
- Oct 3, 2024
- 2
- 2
Agreed - they'd not be my first pick either. They start accounts on a lower revenue share (which is not disclosed) and agree with comments above about significant clawbacks.
However, they have a recent record for shutting down accounts without discussion, withholding payments and refusing to communicate, even with the larger and more reputable players in this space. Probably something for Google to sort out.
S1 are better, and I've never heard of them withholding payments without good reason...
@TriggerDon
Hi! Could you please advise on how to properly set up N2S on Outbrain?
What kind of link should be set up directly on the Outbrain platform?
Should it be a link to a white page with a further redirect to an offer based on keywords? Or should it be a direct link to the keywords from a tracker, like ClickFlare?
If it's a direct link to the keywords, the chances of approval from Outbrain's moderation for direct keywords seem quite low.
Hi! Could you please advise on how to properly set up N2S on Outbrain?
What kind of link should be set up directly on the Outbrain platform?
Should it be a link to a white page with a further redirect to an offer based on keywords? Or should it be a direct link to the keywords from a tracker, like ClickFlare?
If it's a direct link to the keywords, the chances of approval from Outbrain's moderation for direct keywords seem quite low.