Hello all, I was deep in SEO, which included white hat and black hat (I believe you need to wear both hats or at least know about ALL methods to make an educated choice for THAT specific project). But as of late I tend to just pay someone to handle that headache.... In the past it was all about backlinks etc...but a lot of this stuff has changed recently with Google Algorythm changes. Last I heard backlinks were still part of the game (High PR, variety, etc...) but not as rewarding...and recently Google introduced benefits for "http://www.dailymail.co.uk/sciencetech/article-2434791/Google-Hummingbird-algorithm-change-Search-human-answering-long-complex-questions.html". ...any SEO gurus want to comment on that? Thanks in advance!