Curious what the functionality of a site like this is...

So my site is getting a lot of traffic from this random, (I think) Chinese site that sells clothing. I keep getting traffic from it every day. However I can't find a link to my site on there with the human eye or through searching the source code and we don't sell related products whatsoever (plus we're US based).

The traffic lands on the new blog post I put up on our site every day.

What is going on? Where is this link that people seem to be clicking cuz I can't seem to find it. And how did it get up there? Any ideas?

They're referrer spamming your logs.

Can anyone elaborate on what that means and how it works? Did we do something wrong?

They're pretending like they're sending traffic to your site so that you'll go to their site. If you have public logs, they'll often get a link in those logs. Nothing to worry about.

A program like prstorm is what they might be using.