The only reason I'm putting this review here instead of under "White Hat", or "Blogging", or "Adsense" is because I did a search and found more threads here concerning Eppie Volt's CTR Theme for Wordpress. On I go: In June I moved an EMD site from Socrates over to a version of CTRT I snatched either here or on another like-minded forum. Forget where. Here were the traffic numbers for this site *before* CTRT install: Jan 2011 14,154 Feb 2011 15,763 Mar 2011 18,162 Apr 2011 22,154 May 2011 24,732 The site is entertainment related with just 4 posts on it. As you can see, pretty good traffic. Thru June and July, the traffic numbers were as follows: Jun 2011 6,902 Jul 2011 6,527 Yikes! The traffic declined about 6-7 days after CTRT was installed. But the money made on Adsense went *up*. Why? Well, CTRT's main claim to fame is better conversions, right? I should say so. My CTR went up by 456%. And that made up for the traffic decline in a big way. So in late June (23rd, maybe 24th) I moved another EMD site of mine, also in entertainment, over to CTRT. This site has been around a bit longer. Its EM phrase has about double the traffic according to the G keyword tool. Its got more posts, though not a lot: about a dozen. BTW, all the posts on both are pure white hat. Lots of snark, penned mostly by myself and a bit by my surprisingly acerbic wife. So here were the recent traffic #s for site #2: Jan 2011 25K Feb 2011 20K Mar 2011 21K Apr 2011 25K May 2011 24K Jun 2011 21K I don't see how you can get much steadier, can you? CTRT improved the CTR over Socrates on this site as well. #2 converted better than #1 so the improvement isn't quite as huge: 246%. But the bad comes with the good. Like #1, about a week after converting to CTRT I saw a traffic drop: Jul 2011 11K And it would have been worse. I've really done little promo work for either site - a bit more for #1. But almost nothing since February. Well, the drop in #2's traffic spooked me, and I did a ramshackle Scritty/Cash202-styled promo cycle in late July that bumped up traffic quickly. The traffic bump from that promo cycle began to peter out just a bit late last week. It worries me: why the traffic decline? But the $$ has gone up on a pair of sites that converted terribly so overall I'm happy for now. Bad news comes from another CTRT user today on the IJ forum. I won't mention more; you should check it out. I've got more to say on this, but I'll open it up now for questions.