I am just about finishing up on my new niche sites. There is only ONE other site doing what I am doing. That site is run by some random guy and its just a 10 page site that he whipped together in probably a few days using a 45$ theme forest generic portfolio/magazine theme. He has 2 pages ranked on the top 10 so the competition is fairly weak. All other sites are weak e-commerce, forums or yahoo answers My site was originally made purely for adsense but I actually found a few e-commerce sites offering affiliate programs for the products I promote. (amazon doesnt sell this stuff) Im using the theme prosense After briefly scanning other themes I noticed even with the twenty fourteen theme I could make my site so much more crisp and visually appealing but its not designed for adsense, however you can stick adsense on anything I suppose. For people that have done this before what makes more money? High CTR themes that look lame or crisp appealing themes with poorly optimized adsense?