Crypto Token Marketing

Just wanted to reach out and get an idea of how people are feeling in the sense of doing marketing in the crypto space right now.

I have been approached to do some crypto marketing for a Token and wonder if anyone can give me some tips and strategies that are working at the moment to reach the target market.

I know the likes of Twitter and Reddit played a big part in these token raises in the past but what sort of tactics/methods/funnels etc were used to bring in the users?

Thanks

Jev_bh said:

can give me some tips and strategies that are working at the moment to reach the target market.

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Crypto niche influencers on YouTube. You will have to approach them on your own and negotiate with them. The bigger their channel, the higher they would charge.

What a token is that the mining process to earn a coin?

Jev_bh said:

get an idea of how people are feeling in the sense of doing marketing in the crypto space right now.

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If it's a legit project, now is the best time to do marketing. You'll get a core following for the next bull run. If it's only for the money, wait a year. It's difficult to create hype.

Jev_bh said:

I know the likes of Twitter and Reddit played a big part in these token raises in the past

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I get 90% of my information from twitter.

Jev_bh said:

but what sort of tactics/methods/funnels etc were used to bring in the users?

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Request some action for airdrops. Give your followers some tokens. Also make sure you get listed on as many exchanges as possible and not all at once. Spread them out and have a clear plan so people have something to look forward to.

Trust WorkShop said:

Crypto niche influencers on YouTube. You will have to approach them on your own and negotiate with them. The bigger their channel, the higher they would charge.

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What sort of influencers would you go for as a prospect? Also, what sort of rates are they all charging in general?

Cypherpunk Zero #4027 said:

If it's a legit project, now is the best time to do marketing. You'll get a core following for the next bull run. If it's only for the money, wait a year. It's difficult to create hype.


I get 90% of my information from twitter.


Request some action for airdrops. Give your followers some tokens. Also make sure you get listed on as many exchanges as possible and not all at once. Spread them out and have a clear plan so people have something to look forward to.

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Yes the project is legit and a fair amount of money spent on legals, structuring and tech. I think its circa 150/200K cost spent so far. The owners have all locked a good proportion of tokens up in locked Etc wallets for 2yrs as well which is stated in the white paper...

To touch on a what you said about Twitter, what did you mean you get 90% of your information from Twitter? You talking about marketing tactics... or you talking about all the traffic/leads generated from Twitter?

Jev_bh said:

What sort of influencers would you go for as a prospect?

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Me, you or anyone would go for influencers depending on our budget(s).

Jev_bh said:

Also, what sort of rates are they all charging in general?

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In general they charge from US$50 to US$1 million upwards. It all depends on the size of their YouTube channels (number of subscribers, etc, etc).
You will have to approach a few on your own and it also depends on your negotiation skills and ofcourse the tokenomics of your token.

Trust WorkShop said:

Me, you or anyone would go for influencers depending on our budget(s).

In general they charge from US$50 to US$1 million upwards. It all depends on the size of their YouTube channels (number of subscribers, etc, etc).
You will have to approach a few on your own and it also depends on your negotiation skills and ofcourse the tokenomics of your token

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Yeah I see what you mean. Why would it depend on Tokenomics and why would that matter to striking a deal with an influencer?

Bringing them to your TG or Whatsapp Channel is the safest trick if you do ads.

Jev_bh said:

Just wanted to reach out and get an idea of how people are feeling in the sense of doing marketing in the crypto space right now.

I have been approached to do some crypto marketing for a Token and wonder if anyone can give me some tips and strategies that are working at the moment to reach the target market.

I know the likes of Twitter and Reddit played a big part in these token raises in the past but what sort of tactics/methods/funnels etc were used to bring in the users?

Thanks

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Well these type of marketing keep happening all the time however be sure to check the validity of tokens or coins which you are going to market. Sometimes they will offer you payment in the form of that token itself but it would be better if you get paid in fiat for safety reasons. Or at least check whether that coin is already listed on the exchanger and is having good volume so that you can be on safer side.

Jev_bh said:

Why would it depend on Tokenomics and why would that matter to striking a deal with an influencer?

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As you know, tokenomics (in crypto), is about studying the overall economics of a specific crypto token, such as a token's economic model, including it's initial distribution, supply, incentives, etc. And the tokenomics also lets us know if a token is likely to be a shitcoin (shit-token). So, quite obviously (using basic common sense), if you are a crypto influencer on YouTube or wherever and you have loyal followers and they have benefited from your content, then quite obviously (using basic common sense), you will not promote a token which is likely to be a shitcoin (shit-token), not even for a hefty sum offered to you, because quite obviously (using basic common sense), you do not want to appear to be shady to your loyal followers.
And quite obviously (using basic common sense), crypto influencers are knowledgable about crypto, so when anyone approaches them for promotion, quite obviously (using basic common sense), they would have a look at the tokenomics of the token or coin.
It is (sorry to say), basic common sense that if you are perceived as an influencer, you will look at the quality of what you promote and you may not promote anything that is perceived as shady or shitty, otherwise you will end up no longer being an influencer. Do influencers ever promote shitcoins (shit-tokens) ? Yes, some do, but then their influencer status keeps depriciating.
Do coins and tokens which appear to have good tokenomics fail ? Yes, some do, but that is another story for another day.
So, tokenomics is the first thing quite obviously (using basic common sense), that any influencer would look at before deciding whether to promote a token or not. And the shittier a token is, the more an influencer would charge to promote it, if incase he or she decides to promote it.
It is not rocket science to understand. One needs to just apply common sense while trying to promote any product or service, be it a token, a pin or a plane.

Trust WorkShop said:

As you know, tokenomics (in crypto), is about studying the overall economics of a specific crypto token, such as a token's economic model, including it's initial distribution, supply, incentives, etc. And the tokenomics also lets us know if a token is likely to be a shitcoin (shit-token). So, quite obviously (using basic common sense), if you are a crypto influencer on YouTube or wherever and you have loyal followers and they have benefited from your content, then quite obviously (using basic common sense), you will not promote a token which is likely to be a shitcoin (shit-token), not even for a hefty sum offered to you, because quite obviously (using basic common sense), you do not want to appear to be shady to your loyal followers.
And quite obviously (using basic common sense), crypto influencers are knowledgable about crypto, so when anyone approaches them for promotion, quite obviously (using basic common sense), they would have a look at the tokenomics of the token or coin.
It is (sorry to say), basic common sense that if you are perceived as an influencer, you will look at the quality of what you promote and you may not promote anything that is perceived as shady or shitty, otherwise you will end up no longer being an influencer. Do influencers ever promote shitcoins (shit-tokens) ? Yes, some do, but then their influencer status keeps depriciating.
Do coins and tokens which appear to have good tokenomics fail ? Yes, some do, but that is another story for another day.
So, tokenomics is the first thing quite obviously (using basic common sense), that any influencer would look at before deciding whether to promote a token or not. And the shittier a token is, the more an influencer would charge to promote it, if incase he or she decides to promote it.
It is not rocket science to understand. One needs to just apply common sense while trying to promote any product or service, be it a token, a pin or a plane.

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Thanks for taking the time to write out that detailed comment. Pretty self explanatory when you think about it haha. Thanks buddy

What you need is to build up a base of people who will shill your coin for free (to pump their bags) across all channels. This is done by TG community building, which is done primarily by hiring experienced community managers and soft shillers (to get members to the TG). If you do this before paying influencers you will have more success.

Paying off youtube and twitter influencers without building a strong community means the influencer audience will hear about the coin, buy it, see it not pump immediately, dump it, FUD it. No matter what the influencer says this will happen, because the influencer won't keep reminding them to hold and believe.

So the way to avoid this is to have a strong community that keeps reminding people to be engaged and hopeful and willing to hold and shill even through slow periods ("this will explode in next bullrun" type talk). Also the community should be fun and a place that people don't want to leave (ie. they don't want to lose the social feeling by dumping their holdings). In similar way you need to gamify the shilling so that people feel compelled to shill Twitter etc. to feel like they belong.

Hiring good community managers is tough if you are not connected. I suggest to go to aeon gem chat (or similar), check the TGs of coins they mention in there, and look for admins in those TGs who are community building effectively. Then DM them to hire. But be prepared to pay 0.5 to 1 eth min a week for experienced skilled community managers. Make sure to vet them through interviews and proof of prior work, be very careful to not hire the scammer or inexperienced.

you may think this is BS, but this is how Luna, for example, was built. We were in the TG 24/7 organising Twitter shill raids and building community many months prior to doing any big influencer activity. I joined when it was costing .50c and it reached past $100 off the back of the dedicated sticky community being built in TG. Even the death spiral crash at $20 meant nothing because of the powerful community. And it had huge volume and liquidity through the pump past $100, not some fake shitcoin pump. Community building works and scales for real.

Jev_bh said:

Just wanted to reach out and get an idea of how people are feeling in the sense of doing marketing in the crypto space right now.

I have been approached to do some crypto marketing for a Token and wonder if anyone can give me some tips and strategies that are working at the moment to reach the target market.

I know the likes of Twitter and Reddit played a big part in these token raises in the past but what sort of tactics/methods/funnels etc were used to bring in the users?

Thanks

Click to expand...

Most people who seem so friendly and eager to help are simply after your money. Many will disappear immediately after receiving it. You will be contacted by tons and tons and tons of these people, and many will be very convincing about wanting to help you and your token and whatever project(s) you have in mind. Most of this will be lie after lie.

Building a team is a MUST. You absolutely need to have a team. But, building a team is going to also be very, very hard for the reasons above. Find people who genuinely like what it is that you're wanting to do -- so much so that they're wanting to help just for the sake of being able to help and to be a part of it all. These are the ones you'll feel better about paying, as things begin to get good. However, chances are, they'll have their own bags and won't necessarily need your money, as they are getting in at the beginning.

FUD is real. People that you don't want to hire are going to return to your chat, possibly under different account names, and they ARE going to come in with the intention of spreading FUD. Because you didn't hire them, they will do everything in their power to ensure the failure of your project(s). They will bring other people in to help spread the FUD.

Because you're interested in marketing, you're going to find people with tons of fake followers, fake channels, fake groups, etc. Many of your promotions will be seen only by bots and people who otherwise don't care. Everyone who does a call for you is going to take credit for your success. You can arrange 20 calls to happen simultaneously for your launch and every single one of them is going to take full credit for your success if you succeed. This is how they "justify" charging ridiculous amounts to other people for future calls, whether any of their traffic had anything to do with your success or not.

Idk man.. There's a lot that goes into it all and it can be quite frustrating. If the value of your token is down, people are going to hate you. You'll likely receive death threats, be accused of being a scammer, etc. If the value of your token is up and you decide to sell a few tokens, people are going to hate you. Same as mentioned above.

I think the only way I'd ever try to launch another crypto is if I have at least a mid 6 figure budget allocated exclusively to it. Otherwise, it's not really worth the hassle, unless you've just got loads and loads of free time on your hands.

Get an influencer , do AMA in big community

smitht505 said:

Get an influencer , do AMA in big community

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Sorry what’s AMA?

Toz said:

Most people who seem so friendly and eager to help are simply after your money. Many will disappear immediately after receiving it. You will be contacted by tons and tons and tons of these people, and many will be very convincing about wanting to help you and your token and whatever project(s) you have in mind. Most of this will be lie after lie.

Building a team is a MUST. You absolutely need to have a team. But, building a team is going to also be very, very hard for the reasons above. Find people who genuinely like what it is that you're wanting to do -- so much so that they're wanting to help just for the sake of being able to help and to be a part of it all. These are the ones you'll feel better about paying, as things begin to get good. However, chances are, they'll have their own bags and won't necessarily need your money, as they are getting in at the beginning.

FUD is real. People that you don't want to hire are going to return to your chat, possibly under different account names, and they ARE going to come in with the intention of spreading FUD. Because you didn't hire them, they will do everything in their power to ensure the failure of your project(s). They will bring other people in to help spread the FUD.

Because you're interested in marketing, you're going to find people with tons of fake followers, fake channels, fake groups, etc. Many of your promotions will be seen only by bots and people who otherwise don't care. Everyone who does a call for you is going to take credit for your success. You can arrange 20 calls to happen simultaneously for your launch and every single one of them is going to take full credit for your success if you succeed. This is how they "justify" charging ridiculous amounts to other people for future calls, whether any of their traffic had anything to do with your success or not.

Idk man.. There's a lot that goes into it all and it can be quite frustrating. If the value of your token is down, people are going to hate you. You'll likely receive death threats, be accused of being a scammer, etc. If the value of your token is up and you decide to sell a few tokens, people are going to hate you. Same as mentioned above.

I think the only way I'd ever try to launch another crypto is if I have at least a mid 6 figure budget allocated exclusively to it. Otherwise, it's not really worth the hassle, unless you've just got loads and loads of free time on your hands.

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Thank you for taking the time to write such a well written and detailed response. Very generous.

what type of token did you do just out of interested? Why did it fail in the end (if it did)?

you also said you would only bother doing it again if you allocated a 6 figure sum, why is that exactly?

if you was to do it all again what would you do differently?

Thanks for helping and sounds like you have some extensive experience.

Jev_bh said:

Sorry what’s AMA?

Click to expand...

Ask me anything ?

CoreGroup said:

What you need is to build up a base of people who will shill your coin for free (to pump their bags) across all channels. This is done by TG community building, which is done primarily by hiring experienced community managers and soft shillers (to get members to the TG). If you do this before paying influencers you will have more success.

Paying off youtube and twitter influencers without building a strong community means the influencer audience will hear about the coin, buy it, see it not pump immediately, dump it, FUD it. No matter what the influencer says this will happen, because the influencer won't keep reminding them to hold and believe.

So the way to avoid this is to have a strong community that keeps reminding people to be engaged and hopeful and willing to hold and shill even through slow periods ("this will explode in next bullrun" type talk). Also the community should be fun and a place that people don't want to leave (ie. they don't want to lose the social feeling by dumping their holdings). In similar way you need to gamify the shilling so that people feel compelled to shill Twitter etc. to feel like they belong.

Hiring good community managers is tough if you are not connected. I suggest to go to aeon gem chat (or similar), check the TGs of coins they mention in there, and look for admins in those TGs who are community building effectively. Then DM them to hire. But be prepared to pay 0.5 to 1 eth min a week for experienced skilled community managers. Make sure to vet them through interviews and proof of prior work, be very careful to not hire the scammer or inexperienced.

you may think this is BS, but this is how Luna, for example, was built. We were in the TG 24/7 organising Twitter shill raids and building community many months prior to doing any big influencer activity. I joined when it was costing .50c and it reached past $100 off the back of the dedicated sticky community being built in TG. Even the death spiral crash at $20 meant nothing because of the powerful community. And it had huge volume and liquidity through the pump past $100, not some fake shitcoin pump. Community building works and scales for real.

Click to expand...

I think I agree with this post, hard way but surest to building a resilient coin that can last or sumfin like that!

Jev_bh said:

Thank you for taking the time to write such a well written and detailed response. Very generous.

what type of token did you do just out of interested? Why did it fail in the end (if it did)?

you also said you would only bother doing it again if you allocated a 6 figure sum, why is that exactly?

if you was to do it all again what would you do differently?

Thanks for helping and sounds like you have some extensive experience.

Click to expand...

You're welcome.
For me, I have created ERC-20 and BEP-20 tokens. Also, I had a token on the Polygon Layer 2 blockchain. One was a slight success for some time. The others were flops. I've also been an administrator with several other tokens with cool projects behind them.

I'd only do it that way because I saw how much money I was wasting with people that ultimately should not have been trusted, regardless of how trustworthy they seem. There were some very tough lessons learned, but I did learn them. I feel that the next go I make at it, things may very likely be much different.

I'd say it'd be wise to go in with rather deep pockets, knowing that there will just be those times where you'll find yourself getting scammed. It's inevitable. Also by now, I've made some pretty solid connections through all my trial and error, and I feel we'd be able to hit the ground running, but in doing so, we'd need investment money.

If I had to do it all again, there are many things I'd do differently. For starters, I've already done the hardest part, which is meeting people. When I first started, I had nobody. Absofreakin'-lutely NOBODY! ..and it was HELL.

That's one thing that would be different -- I know have a small circle of friends I can trust to help push it forward. To me, that's the hardest part.
Another thing I'd do differently, is setup a far more powerful pre-launch. I'm talking, months in advance. 3 or 4 months. And during that time, I'd go really hard on marketing. Smart marketing. I'd make sure to have a full set of professionally designed Telegram stickers, during this time.
However, prior to that time (probably a year or so beforehand), I'd build a crypto website and do all in my power to get it ranked in the most blackhat ways imaginable, to start things off.
YOU WILL KNOW MY WEBSITE LONG BEFORE YOU EVER KNOW I HAVE A CRYPTOCURRENCY IN THE WORKS.

I would hire virtual assistants to be in the chat 24/7.
I'd have chats in multiple languages with hired virtual assistants to man those chats.
I would NOT use any scripts to pull people into the chats. I know they sound so appealing to have thousands and tens of thousands of people in the chat to inflate the numbers (and yes, I know these are mostly real people), but it's not worth the headache AND they take up precious space and may not even be aware of the fact that they're in the chat.

There are tons of things I'd do differently, to be honest. Like I said... Lessons learned.

Now you don't "NEED" a budget like that to launch a crypto. However, you're already going to be wearing so many hats. Being able to outsource things will take some burdens off of you.
I'd also hire a project manager. That's a massive hat that I don't want to have to wear, in addition to all the other hats I'd already be wearing.