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[CRO] Why your CRO tests fail - Same copies, different results.

Discussion in 'Copywriting & Sales Persuasion' started by Z0mbie, Nov 6, 2012.

  1. Z0mbie

    Z0mbie Regular Member

    Jun 24, 2012
    Likes Received:
    This is a really interesting post I stumbled on related to Conversion Rate Optimization. It shows why sometimes one split copy which performed better in tests, performs far worse when you permanently implement it.

    Source: Distilled - Conversion Rate Optimization