1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[CRO] Why your CRO tests fail - Same copies, different results.

Discussion in 'Copywriting & Sales Persuasion' started by Z0mbie, Nov 6, 2012.

  1. Z0mbie

    Z0mbie Regular Member

    Joined:
    Jun 24, 2012
    Messages:
    339
    Likes Received:
    151
    This is a really interesting post I stumbled on related to Conversion Rate Optimization. It shows why sometimes one split copy which performed better in tests, performs far worse when you permanently implement it.

    Source: Distilled - Conversion Rate Optimization