Critique My Dropshipping Website

Don't hold back... I've made 0 sales in the main store. I've only made sales promoting individual products but never broken even or made a profit.

https://heycoolstuff.com
https://heycoolstuff.com/choose-your-free-watch/

I'll just start:
- Takes a long time to load
- Design looks like something I can make with Flask in 2-3 hours
- There's no charisma, it feels "empty"
- The items are an absolute mess, for your own sake think about specializing

That's it so far.

Your site is far too general. I can't think of a person that goes to shop and walks out with a belt and an inflatable unicorn.

General sites work if you're a god at marketing, but you should probably just leave that stuff to Amazon.

Find your core customer first then make the website around him/her.

For instance, it's not enough to just make a website for "fitness". You have to get down to the specific person.

Let's invent Tom

What's his age
Lifestyle
Favorite food
Favorite TV shows
Where does he go to get coffee
What type of music do they like
Favorite colors
Favorite hobbies
Buying habits
Education

etcetcetc

Think of your core customer and their average day from wakeup to sleeptime, do a bunch of research, then everything is laid out for you.


You will use blue and grey for your site because Tom (average customer) likes blue and grey. You will put ads up on meatball-recipe websites because Tom loves meatball recipes, you will run ads at 8 PM cuz thats when Tom likes to use his phone and lounge around, etc etc etc


It's ok that you made a shitty site because you're going to do a bunch of shitty shit for a while until you find success. Either that or you'll quit. So congrats on making your first shitty thing.

Now scrap it and adopt a more laser-focused approach. You have more of a chance selling Macaroni Art than making $ off your current site.

Find your market first, then give them what they want

https://tools.pingdom.com/#!/bpzg6G/https://heycoolstuff.com
https://gtmetrix.com/reports/heycoolstuff.com/NGWLl8Ub
Your loading speed is 8-12 seconds, that alone is going to severely affect your bounce rate and rankings. If this is going to be a money site, you should definitely move away from HostGator and onto an independent (non-EIG) host, you'll find plenty of good providers in the Marketplace.

Your product selection is not specific enough to be a niche site, and you don't have a large enough selection to become an authority site. Instead of trying to be a jack-of-all-trades, narrow your selection down to a sub-niche, and have an expansive selection within that niche alone.

Once you're done with these issues, I'd recommend putting some serious effort into your theme and content. Your audience have been trained by Amazon, Ebay, and other sites to expect a high-level of polish and usability. Even if your business isn't on that same level, your appearance should be.

Let me summarize my thoughts:

- I don't like the URL at all. I would never ever buy something from a site which calls itself "heycoolstuff". Perhaps you should consider on a new name for your shop and a new logo.
- The loading time on some subdomains is really bad.
- Your products are not appealing to me. They are way too general and I can't find myself in buying random stuff like the items on your store.
- Many of the pictures have a low quality. I could count the pixels if I wanted to.

It just looks like a bland white website. It seems way too boring and not appealing. You should check for what colors look good together on some color scheme.
If I were you I'd just focus on one specific niche that I wanna be in. You could choose from some of your items like Kitchen, Pets, Tools or something like that. You can't just put random shit on a website which looks bland and expect people to buy from it.

What have been your marketing channels? What was your budget while promoting the items?

They are practically tearing you apart with criticism.
for me you should change to a faster hosting, and go to a single niche.
There is not much to change, finally, it is your first store, with time you will improve until you reach excellence.