Creative Instagram content for a jewelry shop.

As the title says, i'd like to find any creative ways to boost the quality of my content, the instagram account itself is a jewelry shop with over 1200+ followers and over a 1 year old (started about 2 months ago). It doesn't look spammy, i'm always aiming for quality photos and is always about 20-30% products ads (with discounts and few hashtags, i don't like using too much) and 70-80% content. Maybe you have some ideas on your own that could help a brother here!

Thank you.