Creative Fatigue

Hey, I've been recently running a campaign that worked extremely well. After 2 weeks tho, results started slowing down and I got a warning from facebook about "Creative Limited" explaining how I'm running into fatigue issues. The traffic is cold and my frequency got over 2.5 already.

Any strategy to overcome it? Im already testing out new creatives with different background colours etc. Thx

you’re on the right track testing new creatives helps a lot also try refreshing your audience or narrowing it further if your frequency is 2.5 it means people are seeing the same ad too often consider duplicating the ad set and targeting a lookalike audience or a completely new one sometimes even a small tweak in copy or adding user-generated content can help reduce fatigue don’t forget to experiment with different placements too like Instagram stories or reels

Yes, I've been thinking of duplicating ad set. I've already added few new Job Titles to the audience to get bigger size. Not sure about placements yet, but might give it a try too. Right now I was using FB & IG Feed, as well as Stories & Reels.

How does duplicating ad set actually work? Let's say I keep the creative the same and audience the same - does it start its machine learning again, and reach different people? I'm never sure where to duplicate it and what are the actual benefits from the technical side lol

MissterM said:

Hey, I've been recently running a campaign that worked extremely well. After 2 weeks tho, results started slowing down and I got a warning from facebook about "Creative Limited" explaining how I'm running into fatigue issues. The traffic is cold and my frequency got over 2.5 already.

Any strategy to overcome it? Im already testing out new creatives with different background colours etc. Thx

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You can double that campaign or double the campaign budget to help Facebook deliver more