Creative Fatigue

Pannda · May 16, 2022

Been running this creative for about a week now with an audience of 380 million. I've been getting good cpm's so far and today I checked and saw all my adsets were marked with "creative fatigue". Frequency for all the adsets are somewhere in the 1.4 range.

Is there any way to reset this and use this same creative? I imagine creating new adsets with the same creative would still flag it as creative fatigue. What about reuploading the creative? Removing a frame? Or putting the creative in a dynamic adset with other creatives?

LuckyGamble · May 17, 2022

Pannda said:
I imagine creating new adsets with the same creative would still flag it as creative fatigue.

You can try that. If that doesn't work, what I used to do with fb marketplace to have unique images, was to create like a video of a photo and in a small corner a video running. Then, once the video was rendered, I would get the video frames and each frame would be a unique image

Kelly K · May 17, 2022

Pannda said:
Been running this creative for about a week now with an audience of 380 million. I've been getting good cpm's so far and today I checked and saw all my adsets were marked with "creative fatigue". Frequency for all the adsets are somewhere in the 1.4 range.

Is there any way to reset this and use this same creative? I imagine creating new adsets with the same creative would still flag it as creative fatigue. What about reuploading the creative? Removing a frame? Or putting the creative in a dynamic adset with other creatives?

I think you are being misguided by information. If this ad is still generating satisfactory results, then you don't need to change anything.
Data shows that the same creative can be used for months before getting fatigued in an audience of 380 million. I am talking about being used for months at tens of thousands of daily spend.
Now, if the ad is generating crappy results, then change it because results are bad, not because FB tells you it reached "creative fatigue"

Elisa J · May 17, 2022

Pannda said:
Been running this creative for about a week now with an audience of 380 million. I've been getting good cpm's so far and today I checked and saw all my adsets were marked with "creative fatigue". Frequency for all the adsets are somewhere in the 1.4 range.

Is there any way to reset this and use this same creative? I imagine creating new adsets with the same creative would still flag it as creative fatigue. What about reuploading the creative? Removing a frame? Or putting the creative in a dynamic adset with other creatives?

I had the exact same thing happen. All I did was create a new campaign with new ad sets but used the same creative and it's working well.

Creative Fatigue

Pannda

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LuckyGamble

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Kelly K

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Elisa J

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