Hi guys, Ben here seeking some advice from some of the members of this forum. I am planning on starting to create a list that I can sell products to and earn off. However, I haven't found a niche yet. When finding a niche, should I do what everyone seems to be doing? For example, everyone seems to be very into the IM niche, should I start in this niche? I don't really have much experience in IM, as I haven't earned much, but I could probably play it off and re-write some ebooks in order to show my subscribers that I am legit, would this be a good or bad idea? Or should I choose a niche that I enjoy? For example because I enjoy badminton, could I do an email list that targets badminton subscribers? Would I be able to profit off them as much as I would in the IM niche? And what is a good idea to start in the beginning for getting email subscribers? I have set aside a small amount of money in order to get this project off the ground. Solo ads? PPC? Adwords? Ad centre? Thanks for the advice! Thanks for your help, have a great day!