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Creating an Affiliate Program -- Please help my learning Curve...

Discussion in 'Affiliate Programs' started by apollo88, Jun 24, 2009.

  1. apollo88

    apollo88 Newbie

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    Hi everyone. First off, thanks for reading this thread and apologies in advance for the long post.... In the next two weeks, I will be creating an Affiliate Program for a client (I do interactive & strategy marketing consulting).

    I am new to the area of Affiliate Programs, but needed to take the project for a few reasons... First, I need the money :) Next, this company has great potential, so I'm anxious to be a part of it.

    I know you folks are experts in many of these areas so any assistance or recommendations are highly appreciated.


    Specific Questions:
    - Does anyone have a comprehensive list of Affiliate Directories? I found some online, but they were limited

    - What do you all recommend as best practices for finding top-performing affiliate partners

    - What are the basic marketing materials that you recommend I provide to affiliate partners? (standard banners, rich media banners, only IAB sizes or more than standars sizes, video, etc)

    - Any tips for building the affiliate base?

    - How much contact from the affiliate manager do top affiliates desire?

    As I develop this out, I will be sharing the specifics for your collective feedbacks... Would you prefer I share the details (payouts, product, etc) in this thread or when the time is right should I make another thread?


    Thanks in advance for any assistance and insights you can provide!

    Apollo
     
  2. blackskimask

    blackskimask Newbie

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    I'm trying to gather info on starting an affiliate program for a sportsbook website. if you find information, please let me know, and Iwill do the same. Thanks.
     
  3. apollo88

    apollo88 Newbie

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    Well, I bought the below two books today from amazon & they are highly regarded (according to their 20+ reviews). They focus on the Merchant side, which is what you and I are doing.

    Books purchased:
    "Successful Affiliate Marketing for Merchants"-- This book is dated because it came out in 2001/2, but it was still recommended as one to buy. I got it used for about $6.

    "A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants"-- This one is much newer (2007 i think) and was very highly rated by affiliate managers. One knock is that is has no pictures to accompany the text, but it was very well reviewed as a "must buy". It bought it new for about $20.


    Hope this helps. As you learn stuff, please share it with me as well.

    Thanks,
    Apollo
     
  4. apollo88

    apollo88 Newbie

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    Anyone?
     
  5. CasinoJack

    CasinoJack BANNED BANNED

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    not easy my friend, I think you need to read more...is an art more then add a listing here or there.
     
  6. apollo88

    apollo88 Newbie

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    ^^^ I'm reading like a maniac. For sure.


    I've uncovered a handful of key learnings from a variety of sources... from emarketer to random affiliate sites pushing management software to other affiliate mangers that have set up & run affiliate programs in the past.


    I'll post some of my learnings to this thread later, should any other Affiliate Manager noobs hit this tread.
     
  7. apollo88

    apollo88 Newbie

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    blackskimask-- I found a great & FREE online ebook from the year 2000. It's pdf form & over 100 pages.

    While some of the links are outdated, the principles for planning and running an affiliate program are there & they it VERY thorough.

    Not sure if I can post a URL or not, so just google "Practical Guide to Managing a Profitable Affiliate Program"--- the first link should be to a pdf of the guide.

    Hope this helps you and any others out!
     
    Last edited: Jun 27, 2009