- Oct 17, 2023
- 2,104
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Now is time for creating marketing videos step by step. But first, you need to determine what to do, for who, how to do it, and method to approach viewers after developing it.
Step 1: Specify your goal
Define what you wanna get by using video: increase sales, increase followers on social medias, viral/virus marketing, word of mouth marketing, get more loyal customers.
You need to clarify all objectives and use different marketing strategies for each objectives; it brings different results as well.
For example: to increase sales, demo video or explanation video is better; with viral marketing, you should develop a humorous advertising/social media strategy attached to tags # and a list of videos.
The most important thing is video marketing’s not used as an independent marketing strategy, so do combine it with some other appropriate strategies to achieve your goal.
Step 2: Create plan for videos
- Target: it can be our current customers, potential customers or others who impact customers’ decision. It’s crucial to determine target market when you develop your video message.
- Video message: what does it talk about? It help our customers understand what we want to introduce or convey.
- Video platform: each platform has different value propositions. Some allows embedded videos on different platforms adjacently (like Vimeo); somes are good for SEO (Youtube); and somes help you target audience on social media like Facebook. You can choose one only or associate different forums to store and share them your videos.
- Budget: it’s important ofc.
- Scenario/script: it’s a big reason behind our success or failure in marketing.
- Video types: (read part 1 again simultaneously part 2). This thing decides the way our video develop, post, and marketing. As soon as you determine video types, you will easily clarify advertising requiries, timeline, and other demands.
- Ad requiries: depends on video type; includes: costume, position, digital asset,...
- Action plan: it decides what will be done and when; symplify strategy planning & executing.
- Others:...
Step 3: Develop videos
Including video-taping, add fx, voice over, and every necessary things for capturing video from our script. If you don’t need third-party, there are some tools that may help you take videos:
Step 4: Marketing video
You can even share them to other platform like Reddit or Tumblr. Otherwise, sending Email marketing brings more effective omnichannel message conveyance.
> Keep it brief and simple
> Clearly CTA (Call-to-Action) needed
> Provide promotions
> Provide various options
> Search Engine optimization
> Use social proofs
> Interact with your audience
Step 5: Track the effectiveness/productivity
Measure video marketing performance to know what should continue and what should stop. May your video too long or being posted wrong channel.
Step 1: Specify your goal
Define what you wanna get by using video: increase sales, increase followers on social medias, viral/virus marketing, word of mouth marketing, get more loyal customers.
You need to clarify all objectives and use different marketing strategies for each objectives; it brings different results as well.
For example: to increase sales, demo video or explanation video is better; with viral marketing, you should develop a humorous advertising/social media strategy attached to tags # and a list of videos.
The most important thing is video marketing’s not used as an independent marketing strategy, so do combine it with some other appropriate strategies to achieve your goal.
Step 2: Create plan for videos
- Target: it can be our current customers, potential customers or others who impact customers’ decision. It’s crucial to determine target market when you develop your video message.
- Video message: what does it talk about? It help our customers understand what we want to introduce or convey.
- Video platform: each platform has different value propositions. Some allows embedded videos on different platforms adjacently (like Vimeo); somes are good for SEO (Youtube); and somes help you target audience on social media like Facebook. You can choose one only or associate different forums to store and share them your videos.
- Budget: it’s important ofc.
- Scenario/script: it’s a big reason behind our success or failure in marketing.
- Video types: (read part 1 again simultaneously part 2). This thing decides the way our video develop, post, and marketing. As soon as you determine video types, you will easily clarify advertising requiries, timeline, and other demands.
- Ad requiries: depends on video type; includes: costume, position, digital asset,...
- Action plan: it decides what will be done and when; symplify strategy planning & executing.
- Others:...
Step 3: Develop videos
Including video-taping, add fx, voice over, and every necessary things for capturing video from our script. If you don’t need third-party, there are some tools that may help you take videos:
- Animoto: a SAAS to edit video based on cloud, which you can use to create live video.
- Placeit: a platform for developing drag-and-drop video, has samples for many video types (from FB to Insta).
- Envato: a sign-in service for video creator, which provides us a thousand of digital assets.
Step 4: Marketing video
- Choose your distribution channel:
You can even share them to other platform like Reddit or Tumblr. Otherwise, sending Email marketing brings more effective omnichannel message conveyance.
- Optimization for maximum conversion:
> Keep it brief and simple
> Clearly CTA (Call-to-Action) needed
> Provide promotions
> Provide various options
> Search Engine optimization
> Use social proofs
> Interact with your audience
Step 5: Track the effectiveness/productivity
Measure video marketing performance to know what should continue and what should stop. May your video too long or being posted wrong channel.