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Create high converting followups

Discussion in 'Making Money' started by Liaata, Oct 7, 2013.

  1. Liaata

    Liaata Regular Member

    Joined:
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    Location:
    Germany
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    Hi,

    I am in the middle of my first listbuilding project.
    I've created an e-book, gave it to a designer to make it look handsome and set up a landingpage for it.
    Now I will send traffic to it and collect the optins.

    The e-book is in the finance niche and is monetized with affiliate links.
    I am running an authority website in the same niche and plan to send some traffic through followups.
    On top I want to sell soloads and send affiliate stuff to my list.

    I am looking for any advice about how to write good e-mails that convert well and avoid unsubscribing and flagging as spam.
    Thanks in advance :)
     
  2. Jason Wolfe

    Jason Wolfe Junior Member

    Joined:
    Jun 14, 2013
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    1. Subject line - it must be short, concise, and contain actionable words

    2. Body copy - keep it brief and personal, and highlight the benefits (as opposed to features)

    3. CTA - there has to be a CTA in your copy, which should clearly explain what you want the recipient to do
    Some points to keep in mind:


    • Build credibility in your emails.. show proof, etc so they'll know you're not a spammer
    • It's always good to give them the opportunity to unsubscribe
    • Don't bombard them with emails
    • Oh and don't forget to do some A/B testing before sending out your emails!
     
    • Thanks Thanks x 1