Went out with a couple of friends yesterday. They are all fellow blackhat IM'ers and at one point we had a discussion going on about content, prices, writers and how "content is king" blah blah.. One of these guys actually said his best performing adsense sites run on the poorest content. Sure, it's a tad harder to rank bad content but this is the theory behind it (according to him): Visitors read the first paragraph, realize what they are reading is BS and then start looking for an alternative. Placing an adsense block after that first paragraph is like providing them the alternative and rockets CTR. Anyone experience with this? I'm currently testing out several writers to get the best price value but this just confuses me.