CPP rankings for different platforms

youngtadpole

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What's up, everybody!

Have a question for CPP rankings for: FB, Pinterest, YT, & Taboola.
Ranking those from lowest CPP to highest. What would these platforms be ranked at? Especially in the beginning stages of advertising.

Obviously, a lot of factors affect CPP especially the platform, but in general, where would they be ranked if that's possible. For example, I heard taboola ads take a while to optimize and CPP in the beg is extremely high and you may need to spend $1-3k until you start to traction.

I have a new brand I want to start utilizing these four different platforms but want to start out with 2 platforms which may yield the lowest CPP in the beginning.
 
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