CPL vs CPA + CRG — which works better in practice?

Hey everyone,

I’d like to hear your thoughts and real-world experience. In your opinion, which model is more effective: CPL or CPA + CRG?

• CPL seems more straightforward (fixed payout per lead), but sometimes quality control becomes a challenge.
• CPA + CRG, on the other hand, gives a clearer picture of actual performance, but the entry threshold and risks are higher.

Which one do you prefer working with, and why? Have you noticed differences depending on vertical (Crypto, FX, Nutra, Gambling, etc.)?


Looking forward to your insights!

Hello, I can answer your question about gambling. Of course, there are many variables here. However, if you offer good traffic, the best model would be CPA + CRG. This is because it offers long-term weekly and monthly payments. But the most important part is having the opportunity to work with an honest partner. At least, I can say this is the case for the Turkish gambling market.

It depends on your experience.

CPL (Cost Per Click) provides faster revenue feedback. The CPL process is short, leading to quick sales, and CPL prices are usually not too high, making it easier to see results.

CPA (Cost Per Action) is less certain. CPA involves payment processing, resulting in higher costs and prices, but the testing costs during campaign execution are even greater. Furthermore, the potential for significant losses can be substantial if not managed well.

There's no single "better" option; it's more about which one suits you best.