1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

CPL/PPL affiliate networks shaving

Discussion in 'Affiliate Programs' started by Frazinjer01, Apr 29, 2020.

  1. Frazinjer01

    Frazinjer01 Registered Member

    Joined:
    Apr 24, 2020
    Messages:
    57
    Likes Received:
    3
    Gender:
    Male
    Do CPL/PPL affiliates networks shave conversions?
     
  2. salimd

    salimd Newbie

    Joined:
    Aug 29, 2017
    Messages:
    17
    Likes Received:
    2
    Gender:
    Male
    of course, always check your epc to know when they increase the rate. THAT'S the on;y true metric to look at. Forget about payout and Conversions
     
  3. Frazinjer01

    Frazinjer01 Registered Member

    Joined:
    Apr 24, 2020
    Messages:
    57
    Likes Received:
    3
    Gender:
    Male
    How do I check for the EPC? If they’re shaving me please give me a good explanation I will appreciate it?
     
  4. salimd

    salimd Newbie

    Joined:
    Aug 29, 2017
    Messages:
    17
    Likes Received:
    2
    Gender:
    Male
    EPC = your return per click, just divide your earning by the number of clicks.
    Well, buying on Leads for the advertiser is about getting volumes in order to get higher conversions.
    There is the market CPL payout and there is the effective CPL for the advertiser (the value of each lead based on the conversion rate from lead to sale) and here where scrubbing comes.
    The advertiser needs to be offering the market payout which is always higher than his effective payout (competition, needs to attract publishers etc..) and to offer that they need to shave a certain percentage of leads. Suppose a payout for a dating lead is at $10 while they are scrubbing at 40%, the real payout is only $6.
    This is from the buyer side. And you have networks, they take a commission from the payout, and most of them also shave conversions (lower rate though) to keep the full payout of these for them.
     
  5. Andrew_C3PA

    Andrew_C3PA Registered Member

    Joined:
    Apr 24, 2020
    Messages:
    62
    Likes Received:
    8
    Shave is possible everywhere for sure. That's why you need to work with different affiliate networks, monitoring your EPCs everyday and you will find best ones! Best of luck!
     
  6. win993

    win993 Regular Member

    Joined:
    Feb 24, 2007
    Messages:
    215
    Likes Received:
    54
    Yes they do. Some more than others. It's how they balance things for all the scams they have to put up with.