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CPI Conversion rate
- Thread starter gcgipson
- Start date
I think you mean, how much does CPM convert better than CPC? Both pricing forms are usually used for completely different purposes. High level: CPM typically is used for branding campaigns while CPC is used for direct response. Identifying an ideal overall conversion rate depends on sooooo many variables I can't even begin to get into it however if your ROI model looks at PPI (profit per impression) then I would suggest checking out Brad Geddes Blog Post about this subject. (Do a search for his name and profit per impression). Its pretty detailed and gives you a clear understanding of reporting on this metric. Hope this helps!
i agree that depends from many variablesI think you mean, how much does CPM convert better than CPC? Both pricing forms are usually used for completely different purposes. High level: CPM typically is used for branding campaigns while CPC is used for direct response. Identifying an ideal overall conversion rate depends on sooooo many variables I can't even begin to get into it however if your ROI model looks at PPI (profit per impression) then I would suggest checking out Brad Geddes Blog Post about this subject. (Do a search for his name and profit per impression). Its pretty detailed and gives you a clear understanding of reporting on this metric. Hope this helps!
well as OYPPC mentioned the variables are just too many to give you a generic answer and one of the most powerful one is - What is being promoted...
Having an CPM ad for a Free Antivirus and having a CPM ad for selling a house in florida. You get the idea how conversion rate will differ in both cases ? So anything generic is just a lie...
Having an CPM ad for a Free Antivirus and having a CPM ad for selling a house in florida. You get the idea how conversion rate will differ in both cases ? So anything generic is just a lie...