Hey guys,
I am running CPI Appinstall Campaigns on Social Media quite a while now and am looking for people to bounce ideas with.
Here is how I run those campaigns:
1. I create 3 Ad Sets. Usually one with broad targeting and two with app specific targeting. If the app is very niche, then I start with 3 different specific targetings.
2. I take as many creatives that I can get (up to 5) put them in those Ad Sets.
3. I activate Campaign Budget Optimization and set the budget to 100-150$/day
4. After one Day I kill everything (ad sets, ads) that is not performing and either test new creatives or create variations of the best creative.
5. Rinse and repeat until I am at the goal costs or spent 1000$.
Quality of the users is usually very good because facebook has little to no fake traffic.
Feel free to ask any questions or critique my approach!
Thanks,
gilgamos
I am running CPI Appinstall Campaigns on Social Media quite a while now and am looking for people to bounce ideas with.
Here is how I run those campaigns:
1. I create 3 Ad Sets. Usually one with broad targeting and two with app specific targeting. If the app is very niche, then I start with 3 different specific targetings.
2. I take as many creatives that I can get (up to 5) put them in those Ad Sets.
3. I activate Campaign Budget Optimization and set the budget to 100-150$/day
4. After one Day I kill everything (ad sets, ads) that is not performing and either test new creatives or create variations of the best creative.
5. Rinse and repeat until I am at the goal costs or spent 1000$.
Quality of the users is usually very good because facebook has little to no fake traffic.
Feel free to ask any questions or critique my approach!
Thanks,
gilgamos
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