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CPC on Facebook High with Targeted Traffic

Discussion in 'Facebook' started by rjd1265, Jan 20, 2015.

  1. rjd1265

    rjd1265 Regular Member

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    I am paying like $1.00 per click on an ad I wrote but my traffic is targeted....

    I have it set to Tier 1 countries only, females between the ages of 35-55 and I have interest set at running, jogging, outdoor activities and working out.

    How can this target be so expensive?

    I am pretty much new to Facebook ads so I was just wondering if I was doing anything wrong?
     
  2. rjd1265

    rjd1265 Regular Member

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    Nobody here on this Facebook section knows????
     
  3. Bragah

    Bragah Regular Member

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    With a pretty similar audience I`m having 0,25 cents CPC so yes its most likely a problem with your ads settings or ads used.
     
  4. Second Mate

    Second Mate Newbie

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    That is quite expensive, depends on what objective setting you are using, how good your list/target actually is, how good your relevancy score is, landing page, lots of factors, PM me if you want me to review it.
     
  5. phucphuong1990

    phucphuong1990 Registered Member

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    where is traffic
     
  6. Paper-Boy

    Paper-Boy Elite Member

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    Overtime your CPC will decrease. I remember I was paying .90 per click and after a week or so, it dropped down to $.25-$.50 a click.

    It also helps if you have a super high CTR. So split test multiple images.
     
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  7. nobodyelsein

    nobodyelsein Regular Member

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    This is probably an obvious question, but I am new to Facebook ads, does quality score help lower click price? If so is there any way of measuring quality score?
     
  8. MajorAdFactory

    MajorAdFactory Newbie

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    Quality score will help with lower click prices. It's mainly measured by the postive vs negative feedback from your target audience. If you want cheaper clicks, do better targeting and write better ads, simple as that.
     
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  9. ghat6

    ghat6 Junior Member

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    What kind of CTR do your ads have? You're targeting a pretty sought-after demographic but $1 cpc is too high. For US female traffic in that age range I would expect cpc's aroud .20 to .40 (assuming a ctr of at least 5-6%)
     
  10. MonkeyKingBar

    MonkeyKingBar Newbie

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    Your ads have interaction when run it will be cheaper, target, pull the traffic position ... I can run ads for $ 0.003 / PPC
     
    Last edited: Nov 4, 2015
  11. MonkeyKingBar

    MonkeyKingBar Newbie

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    Your ads have interaction when run it will be cheaper, target, pull the traffic position ... I can run ads for $ 0.003 / PPC