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CPC Fluctuations?

Discussion in 'Black Hat SEO' started by Lakitu, Jan 17, 2014.

  1. Lakitu

    Lakitu Junior Member

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    Anyone had this before? When I was getting a lower CTR in the past, my CPC was higher, but now I'm at a higher CTR and my my CPC has decreased. If it were the same as before, I'd be making a ton of money right now. Does anyone know why this happens?
     
  2. HerpDerpSlerp

    HerpDerpSlerp Power Member

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    This is normal. You usually see a variance of about 25% or so. Depends on the month/day/quarter/day of week and a combination of it all. So many factors. So many noobs :)
     
  3. BusinessMagnet

    BusinessMagnet Power Member

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    Yes! Same thing happens with me.

    That too in this January my AdSense earnings decreased by 50% with 25% increase in traffic since December.
     
  4. maecenas23

    maecenas23 Jr. VIP Jr. VIP Premium Member

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    Guys it's normal, advertiser know that people spent their money during holidays. From mid-February things will start to get back to normal.

    I am from 150e/day to 40e in terms of earnings even if the CTR it's the same. CPC for some kw went from 1e/click to as low as 0.18-0.20.

    Nothing to worry. Just continue to work.
     
  5. BusinessMagnet

    BusinessMagnet Power Member

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    Yeah! I know it's normal. I'm just expecting advertisers to return from Holidays soon :D