CPC and Google Auto Ads

Optimuskck

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Hi Guys

We used to think that based on our website niche, the ads display on our website changes. For example a pharmaceutical field blog got so many revenue but a simple gaming site get around 0.1$ for a advertisement.

But now with google auto ads feature, he decide what to display and he decide where to place. So my question is , so now ads display based mostly on viewer's search history and AI . high CPC niche themed sites are no longer a thing?
 
Since i didn't get a reply and i really want advice doing the shameless - BUMP
 
Pretty much all running remarketing now so you so will see that a lot instead of keyword based as placements.

Regular display is cheap but pretty low conversion, whereas remarketing is low volume but usually great conversion rate so more tend to run that now
 
Does any of you know how actually these new Google Auto Ads work in the sense of CPM and RPM? I have them, but I'm getting the lowest RPM I've ever had - 1.30 RPM for 3000 page views (USA based).
Do you guys think experimenting with the ads would lead to a better RPM, because Google guarantees that the auto ads are targetting the best possible spots for the best conversion rates... Not sure how these numbers work...
 
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