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CPA vs RevShare Whats your thoughts

Discussion in 'Affiliate Programs' started by aprilmay, Jun 18, 2015.

  1. aprilmay

    aprilmay Junior Member

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    CPA vs RevShare what do you chose and why?


    Affiliates find it difficult to decide whether to promote CPA (cost per acquisition) or RevShare (revenue share) offers.
    Both seem to have their benefits, but they are structured very differently which can make it hard to make a reasonable comparison.
    So, what are the factors that should enter into the decision?





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  2. educatedfool

    educatedfool Supreme Member

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    It a;; depends on the type of content you're promoting. For constant updated content, I'll go for revshare, else choose CPA.

    Basically, you should know offer before choosing. It'll help you know what type to choose and also in providing your users/members/visitors more accurate information to get better conversion.

    It's always better to discuss these things with your AMs.
     
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  3. Terminal15

    Terminal15 BANNED BANNED

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    Agree with Educatedfool here, Really depends on the kind of offer you are promoting, Lets say you promote finance it will come down to 1 question what exactly in finance, I would like to go for rev share if am doing payday, but thats just not it, sometimes i select cpa it really depends, You'll figure it out.
     
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  4. Reyone

    Reyone Elite Member

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    You only go revshare if you have the quantity and the quality.

    If you are talking about gambling you want to have at least 20+ ftds a day averaging £150+

    If you are not at this level, revshare will be a waste of money. The average lifespan of your typical player is VERY short... while whales might last you for 4 months, you won't get more than a week or 2.

    So all in all, do NOT go revshare unless you have those 2 factors.
     
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  5. educatedfool

    educatedfool Supreme Member

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    I guess it's better if you split test here. Else, you won't learn about how it works if you ask for suggestions. Though we people provide some insight, it's always in your hands how you promote and what the product really provides in the long run.
     
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