CPA Quality Traffic/Leads - The Truth

Hello,

I thought I would post this as when I first started CPA I thought, hey this is easy, just get people to enter their email addresses and I will get paid. Well let me tell you, that when it comes to email submits and zip submits, this is the furthest thing from the truth.

The truth, your email submits need to convert. What I mean by this is, that the people who fill in the email/zip submits need to do way more than just this, if you want to earn long term.

An offer works like this:

Offer Main Page - (Email Req or Zip Req) ***

Offer 2nd Page - (Full Address/Phone Number/DOB)
Offer 3rd Page - (optinal Offers "AKA Required Offers)

Let me stop right there and discuss the second and third page of an offer. In order for your conversions to last and for you to get paid by the CPA networks, your conversions must pay off in the back end for the advertiser. Meaning each person that submits their email/zip must continue on and do a lot more.

What happens if these people do not continue, well one, the advertiser will stop allowing your traffic and they will claim it is not "backing out". This means your people are not completing those $1 dollar trial offers that bank the advertiser $10+. So the advertiser will basically tell you to screw off and in order to keep the advertiser happy the CPA network, may also ban you.

It does not matter if you do blackhat/whitehat, it makes no difference. Traffic is traffic, if the traffic you are sending is not going further in the advertiser's offer pages and filling in their credit card details for those trial "optional" offers then you will be blacklisted. It is as simple as that.

It is totally BS if you ask me. These offers should say, convert on simple email submit and you will be blacklisted if the traffic does not do more than this.


So "quality traffic" is traffic that the advertiser pays $1-$2 for and banks them $10-$100 through optional trial offers! They do not really care about the gathering of the info, yes they will spam the shit out of the email, but in the end, they want them to complete those "optional trials"

Now all offers shave. It is usually from what I have uncovered on the advertisers end. What they do is prevent the pixel from firing and kind of throttle your traffic if it is converting too well. I have found that the CPA networks shave too, but it is more on the advertisers end.

It is as simple as that.

Offer Main Page - Poor Traffic
Offer 2nd Page - Poor Traffic
Offer 3rd Page - 1 trial completed - Okay Traffic
Offer 3rd Page - 2 trials completed - Good Traffic
Offer 3rd Page - 3+ trials completed - Excellent Traffic


Regards,
Growth

CPA network will never ban you if your traffic is whitehat.


I know what are you talking about, and I got blacklisted from promoting some email submit offers, but I got paid for revanue I generated.

Xpert90,

If you are consistently generating poor traffic, the CPA networks will ban you. It is as simple as that. If your traffic just submits their info, you will be screwed. They need to continue on and fill out "optional trials." You might not notice it running small traffic, but if you have 1000s worth of conversions then the issues arise. It is all one big BS game the advertisers play.

In that case we might as well just promote high paying CPA offers, the amount of work is almost the same. Any thoughts on this?

seoexpert2010,

You are correct, in the long term you will be banned from the offer if your traffic does not do what I discussed above. I would recommend cost per sale advertising, or higher paying offers.

What you are saying is absolutely true but you have to consider the only reason why affiliate networks pass the advertiser your id or single you out is to keep the offer running in the network by agreeing to remove you from it and not get payment for your leads. Its a classic way for the network to try and barter with the advertiser to keep the offer.

In any event. If you know your traffic wont back out for the advertiser, don't run it. An individual email is not even worth a cent to anyone without the rest of that information at least so keep that in mind.

seoexpert2010 said:

In that case we might as well just promote high paying CPA offers, the amount of work is almost the same. Any thoughts on this?

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That's my thought as well. Running the e-mails submits is getting too risky for me, so I'm promoting quite a few CPS SEO sites that will make me loads more money at equal amount of work.

Bizguy,

It is not just that the advertisers want the rest of the personal info along with the email to consider it good traffic. They want the traffic to make them 10 times their investment by filling out trial offers. Even if your traffic does 2nd page submit, giving them all details, addy, dob, phone, etc, it will be considered poor if they do not do any trial offers. In my mind this is BS since the advertiser only requested that an email submit be done, and if the 2nd page is getting submitted, it should be more than enough. However the advertisers want the traffic to use their Credit Cards and do trial offers in order for you to run more than a week.

artizhay said:

That's my thought as well. Running the e-mails submits is getting too risky for me, so I'm promoting quite a few CPS SEO sites that will make me loads more money at equal amount of work.

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It all depends on the niche and the traffic. If you have targeted high quality traffic for which there is a good CPS product to sell then you should go that route for precisely the reasons outlined - but you still can and will get shaved. However for other types of more general or less commercially inclined traffic, free CPA offers is really the only option.

yes im in the same boat as the OP. I started with cpa 3 weeks ago and also thought that it would convert like crazy, first day i made $30 with 2k UV's on my site and around 250 clicks to the email submit offers. Within 2 days i was blacklisted for some offers, for some i only got 2 or 3 leads and i got blacklisted already! How can the advertisers know that my traffic didnt convert for them after sending only a few leads? Thats just impossibe.

But ok, I looked for some other offers and replaced the banners on my site. I noticed that the first few days the offers converted very good, some even had CR's of +20% (Im not doing anything blackhat, i just send traffic to my site and the visitors click on the banners they like) but after that I was lucky to see CR's of 3-5%.

I contacted my AM and he said that the advertisers are most likely shaving me for sending bad quality leads. What kind of leads do they expect to get with "Get a FREE ipad2 or iphone4" kinda offers? Its misleading to say the least. BTW I personally think its highly unethical to wave a "$1k Free Walmart Giftcard" or a "Get $500 worth of FREE groceries" in front of people when theres a recession/crisis in the USA and a lot of people lost their jobs.

Now Im getting 4k uniques/day and I cant even make $20/day with the cpa offers anymore. Im going to try some other cpa networks and see if they convert better.

Goodluck to you all who are playing the cpa game

This is the reason traffic needs to be targeted. I don't know how CPA network algorithm manages to do that. I placed CPA ad on my software blog and the offer was some grocery discount. I think network targeting can go wrong sometimes.

I don't know much about CPA, can anybody clarify it clearly?

Welcome to the CPA game

yeah it's a b*S* game for sure.....the advertisers and NW crying foul and they are some of the biggest scammers out there.

Goodluck to you all who are playing the cpa game

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This is why I advertise download offers instead of the email submits.

I've pushed a lot of zip submits. I've gone from pushing X,XXX/day at 30% cvr to a 10% cvr in a matter of 2 weeks. The thing I've always had trouble with is offer longevitity. It seems like the email/zip submit advertisers are some of the shadiest in the industry. They'll sit there and tell me "yea bro we love the traffic send more" but they still scrub anyways.

There's definitely money to be made though if you can find the right offer and a solid advertiser. But, its not easy.

I've always wanted to start my own email submit offer, but not really sure how I go about that.

Well.....


The reason your numbers are moving so much is because of shaving, or the lack of shaving, by the advertiser. The advertiser needs to make money and they have the power to shave each affiliate based on the quality of his/her traffic. That is why if you promote a non-incentive email submit on a content gateway your epc will drop dramatically after a few days. But fear not, start sending good traffic and usually the advertiser will stop shaving you so hard.

I never ban based on quality to email submits, at worst the advertiser requests that we pull you from there offers and we comply and block the offers from your account.

I agree with Lucky13, Some of our affiliates do 100k a month on the submits. There is defiantly money to be made, just make sure you send quality traffic and not shoot yourself in the foot and activate the advertisers shave.

cashnone said:

Well.....


The reason your numbers are moving so much is because of shaving, or the lack of shaving, by the advertiser. The advertiser needs to make money and they have the power to shave each affiliate based on the quality of his/her traffic. That is why if you promote a non-incentive email submit on a content gateway your epc will drop dramatically after a few days. But fear not, start sending good traffic and usually the advertiser will stop shaving you so hard.

I never ban based on quality to email submits, at worst the advertiser requests that we pull you from there offers and we comply and block the offers from your account.

I agree with Lucky13, Some of our affiliates do 100k a month on the submits. There is defiantly money to be made, just make sure you send quality traffic and not shoot yourself in the foot and activate the advertisers shave.

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and whats your network you run

Interesting

Update: well ive been sending traffic to some email submit offers for about a month and the last week my CR's went through the roof. I wont name the network because there are AM's all over BHW. Just wanted to let some of the newbies in CPA know that maybe its a bit hard in the beginning but that will change soon

P.S: I still feel robbed by the advertisers but thats another story