CPA - Is postback required?

datboi1111

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Is global postback required, and if it is how am i supposed to configure it to my website?
 
It´s not. That´s using for tracking.
 
You setup postback only if you need to track all leads in your tracker. If you're not using tracking yet, you can just see all statistics in your affiliate network.
 
If you do any media-buying staff for offers or for your own product - you definitely should use it for traffic analysis. If no - then you have to pray for gods of great random for being successful in media-buying. Start from reading use-cases of postback and check there how it has an influence on the profit. The Internet has tons of it.
 
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