if you have quality content and looking to invest in long run , start doing SEo, or hire SEo services,
else, if you are looking for quick cash , use PPc (lead impact) to drive traffic..
Good Luck
yup its a PPV , I just mentioned it as, it has the best conversion when used with a CPA offer, since you are using a website , I mentioned PPC , try using services like bing , outbrain etc..