Cpa Conversion

chiefsurf

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Hey All,

I am getting 20 sales per every 400 clicks. Is this good? Just curious to know what the average should be.

Thanks in advance.
 
5% conversion can either be great, good, ok or poor. It all depends what offer you are running. You shouldn't completely focus on your conversion rate. The most important thing is the ROI.
 
Hey All,

I am getting 20 sales per every 400 clicks. Is this good? Just curious to know what the average should be.

Thanks in advance.

This really good. You have a 5% conversion rate. You said sale though so are you generating a CPA lead, or are you getting a percentage of the total sale?

Whatever you're doing it's really good. Hell even if you were getting a 5% CTR and a 5% conversion on the clicks, you'd be above average.
 
it really boils down to your ROI as stated above

if your spending $10.00 and making $11.00 would pretty much suck but it is still profit at the end of the day i guess
 
These are cpa leads. I wasn't really sure what was good or not. I also do realize i should focus on ROI. This is my first time out so everything is still being tested.

Thanks.


This really good. You have a 5% conversion rate. You said sale though so are you generating a CPA lead, or are you getting a percentage of the total sale?

Whatever you're doing it's really good. Hell even if you were getting a 5% CTR and a 5% conversion on the clicks, you'd be above average.
 
it really boils down to your ROI as stated above

if your spending $10.00 and making $11.00 would pretty much suck but it is still profit at the end of the day i guess

I can see how that would be considered bad. What do you is a good ROI that a beginner should stride for? 50%? 100%?
 
I always shoot for at least 100% ROI.

100% ROI? Meaning if I spend $10 I get back $20? Is it truly possible?

I kinda get the sense that for CPA, the conversion rate is usually higher if it is email submits compared to sales. Therefore for sales, 20 sales for every 400 clicks seems not too bad.
 
Yea that is possible. Some campaigns have an ROI of 500% or more.

100% ROI? Meaning if I spend $10 I get back $20? Is it truly possible?

I kinda get the sense that for CPA, the conversion rate is usually higher if it is email submits compared to sales. Therefore for sales, 20 sales for every 400 clicks seems not too bad.
 
3% - 5% would typically be considered a good conversion rate for sales. However, it still all boils down to your ROI. It doesn't matter if you convert 90% if you are spending more than you are making.
 
20 conversions per 400 clicks is definitely good, especially if they're high paying offers you're using.
 
Rather than looking at your conversion rate, you should be looking at your earnings per click (CPC or EPC) - then compare that to the amount you are spending for the clicks.

5% conversion on an e-mail submit that pays $1.00 is crap. 5% on a ringtone that pays $12.00 can be pretty sweet.
 
5% could be great and even if its not it can be made better

start testing everything that could improve your ROI

make sure you track at the keyword level if this is important in your marketing then slowly start to reap the profits of these improvements.

look for things to test that will make a big improvement on your ROI and test one or two elements, and don't ever stop testing the main things...EVER

os
 
Thanks guys. As usual good advice.
 
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