Could this lead to a possible penalty

Say I have a site www.dogtrainingschool4u.com and I have optimsied my home page for the keyword dog training school. Now I backlink to my site

and use a lot of branded keywords to the home page. like dogtrainingschool.com4u, dogtrainingschool4u, DogTrainingSchool4u even www.dogtrainingschool4u.com. As the keyword is contained in the branded keyword and the domain url. Could I get hit by Google just the same if I was to use dog training school too many times as anchor text in my backlinking???

I think this is Fine , you shouldn't worry about it, just focus on the quality of the links you build (as usual)

Your site doesnt load...might want to worry about that first.

Duffers5000 said:

Your site doesnt load...might want to worry about that first.

Click to expand...

It's was a made up name

I seem to have been hit by a google penalty as keywords have gone missing and over half my traffic has gone. Thought this might be why

Check webmaster tools and see if there are any warnings there.

Generally you should keep your anchor text pretty broad. Include things like "click here" and direct link URLs to subpages, as well as keywords etc