I know I know, there are probably tons of threads about it, but for some damn reason I cant find them. Yes! I have used the search button. Could someone explain to me though, more about why press releases benefit a company? Are they releasing news about the company? What if there really is no news to be written about it! Lets say an e-commerce site sells products of all different brands, what would a press release do for me? I am talking about a very well written press release. Nothing cheap here. I am interested in getting to know what they are and how it will benefit my site! I really do appreciate any help I can get!