CougarSpark.com - Dating Website - How to Monetize?

I have a website I setup and been running for a few month... its a free cougar dating website. We get mostly males signing up on it. Looking for some ideas on how to monetize it.

Any ideas? or people interested in a JV, please contact me.

So far I did some basic SEO with scrapebox and xrumer and got it to the second page of ggogle.ca and on google.com the competition seems to hard and on page 4 or 5.

Not sure if Adsense is the way to go & build traffic, more SEO or perhaps better to use fake profiles to suck the guys in with offline advertising like the competitors do and make money that way.

Any ideas or JV appreciated...

Traffic is too low to monetize right now. Try more SEO to get more traffic. Don't know your keywords and your site is showing a blank right now. Try targeting the words "cougar dating", "date a cougar", "cougars seeking cubs". It's not a big market and highly targeted. If you get near the top in ranking for any of these words you should be okay.

EDIT - Just a thought, why don't you sit down with some of your female friends and ask them how to make the site more appealing to females. What would make them sign up to your site as opposed to chosing another site. I personally feel this aspect of the market has been greatly overlooked.

I also have a doorway page you may be interested in acquiring if you want a high .com search result in the cougar market.

If the mails are signing up than just collect their emails and mail them with offers related to dating. Whereas on page to monetize I would just say put up offers like ebooks etc which says "How to get girls" or something like that.

I'm part of a JV of such an Ebook, PM me if you're interested (pays 50 to 70%)