Cost Per Result Jumped To 132% From Last Week

wfjcc said:

I’ve noticed my cost per result has jumped by about 132%. Would it be better to pause the campaign for now or try optimizing it? If optimization makes more sense, which areas should I focus on?


Goal: Sales
Campaign Type: Direct to Messenger (handled by chat agents)
Optimization Event: Conversations
Frequency: 1.5
Creative Format: Video Reel
Targeting: Single interest
Placement: Advantage+

Click to expand...

Koepp21555 said:

3. Offer/Messaging: Re-evaluate what your chat agents are pushing. Is the initial message still compelling? Is it your offer or the presentation?

Click to expand...

Nw_Work said:

Remove from Adv+ and go manual placements and put bid per action on amount of cps u want

Click to expand...

MR RANKING said:

Did you change targeting, budget or objective recently? That could trigger the jump

Click to expand...

wfjcc said:

for reel type videos where do you think it would be placed best? Also should I just edit the ad campaign or start a fresh one?

Click to expand...

Spicy Chromosomes said:

Possibly creative fatigue, try another video or at least change the beginning of your current video, if it's an image, try a different image.

Click to expand...

wfjcc said:

Duplicate and pause the current adset? Or just edit the current adset?

Click to expand...

Spicy Chromosomes said:

I would duplicate and pause the current one

Click to expand...