Copywriting vault

1. FAB Formula​

• Features — What are you offering?
• Advantages — How does it help solve a problem or make things better?
• Benefits — What does the reader get out of this?

2. BAB Formula​

• Before — This is what your life is like now.
• After — This is how you’ll feel once the problem has been solved.
• Bridge — This is how you get there.

3. The 4 P’s Formula​

• Picture — Grab the reader’s attention by painting a picture that creates desire.
• Promise — Explain how the offering delivers that desire.
• Prove — Use evidence to support that promise.
• Push — Convince the reader to commit.

4. The 4 U’s Formula​

• Useful — How can you help the reader?
• Urgent — Create a sense of urgency.
• Unique — Explain how the benefits can’t be found elsewhere.
• Ultra-specific — Don’t be vague.

5. The 4 C’s Formula​

• Clear — Make sure your copy is as clear as possible.
• Concise — Keep it short and to the point.
• Compelling — Spark some interest and grab the attention in an irresistible way.
• Credible — Explain why the reader should trust your product, service, or brand.

6. ACCA Formula​

• Awareness — Identify the problem or situation at hand.
• Comprehension — Explain how the problem affects the reader.
• Conviction — Persuade the reader to follow your solution.
• Action — End with a strong call-to-action.

7. “So What?” Formula​

8. OATH Formula​

• Oblivious — Reader has no clue about your brand or offer.
• Apathetic — They are aware of you but uninterested or indifferent.
• Thinking — The reader has identified a potential need.
• Hurting — They have a problem that desperately needs to be solved.

9. PAS Formula​

• Problem — Identify the problem at hand.
• Agitate — Explain the negative impact of having this problem.
• Solve — Offer a solution.

10. The “Objections” Formula​

Surfdbreak said:

That’s a great copy write up @Vk316 !

need to save that gem in the files

Click to expand...

Vk316 said:

Não tenha nada muito específico para algo como e-mails/páginas de vendas, mas espero que isso ajude!

1. Fórmula FAB​

Esta é uma das estratégias de redação mais básicas que você pode seguir. Em vez de apenas listar os recursos de um produto ou serviço, você precisa encontrar maneiras de destacar os resultados finais e tirar o que o usuário obterá.

• Recursos — O que você está oferecendo?
• Vantagens — Como isso ajuda a resolver um problema ou melhorar as coisas?
• Benefícios – O que o leitor ganha com isso?

A fórmula FAB é perfeita para copy relacionado a produtos ou serviços.

2. Fórmula BAB​

A fórmula BAB é ideal para contar histórias. Ele foi projetado para identificar os pontos de dor sentidos pelo leitor.

• Antes – É assim que sua vida é agora.
• Depois — É assim que você se sentirá quando o problema for resolvido.
• Ponte — É assim que você chega lá.

Vimos algumas cópias anteriormente neste guia do Basecamp como um “bom exemplo” que segue a fórmula BAB.

3. A Fórmula dos 4 Ps​

• Imagem — Chame a atenção do leitor pintando uma imagem que crie desejo.
• Promessa — Explique como a oferta atende a esse desejo.
• Prove – Use evidências para apoiar essa promessa.
• Push — Convença o leitor a se comprometer.

A fórmula dos 4 P's tem uma abordagem única para as conversões. Esse tipo de cópia faz com que o leitor se comprometa, provando que você pode cumprir uma promessa.

4. A Fórmula dos 4 U's​

• Útil — Como você pode ajudar o leitor?
• Urgente – Crie um senso de urgência.
• Único — Explique como os benefícios não podem ser encontrados em outro lugar.
• Ultraespecífico — Não seja vago.

A fórmula dos 4 U funciona bem para anúncios ou cópia de mídia social. Encontre maneiras de criar um senso de urgência, como o FOMO, como um gatilho emocional que leva o leitor a agir rapidamente.

5. A Fórmula dos 4 Cs​

• Claro — Certifique-se de que sua cópia esteja o mais clara possível.
• Conciso – Mantenha-o curto e direto ao ponto.
• Atraente — Desperte algum interesse e chame a atenção de uma forma irresistível.
• Credível – Explique por que o leitor deve confiar em seu produto, serviço ou marca.

Estas são apenas as melhores práticas gerais que devem ser seguidas com toda a sua cópia. Independentemente do comprimento, objetivo ou canal de distribuição, os 4 Cs são ideais para o iniciante priorizar.

6. Fórmula ACCA​

• Conscientização – Identifique o problema ou situação em questão.
• Compreensão — Explique como o problema afeta o leitor.
• Convicção — Persuadir o leitor a seguir sua solução.
• Ação — Termine com um forte apelo à ação.

Em comparação com as outras fórmulas da nossa lista, a fórmula ACCA é diferente por causa da fase de “compreensão”. É seu trabalho dar ao leitor uma compreensão mais profunda do problema e da solução. Diga às pessoas o que está acontecendo e como isso as afeta antes de mergulhar no CTA.

7. “E daí?” Fórmula​

A ideia por trás dessa fórmula é simples. Toda vez que você fizer uma declaração, pergunte a si mesmo: “e daí?” Isso força você a explicar os benefícios com mais detalhes.
Nossa agência cria o melhor conteúdo do site!
E daí?
Assim, podemos ajudá-lo a gerar mais tráfego, gerar conversões e ter uma classificação mais alta nas SERPs.
A primeira parte dessa cópia não é útil sem o aspecto “e daí”.

8. Fórmula JURAMENTO​

A fórmula OATH força você a escrever uma cópia específica do público. Ele pode ajudá-lo a escrever uma cópia exclusiva com base no conhecimento de mercado do leitor sobre sua marca, produto ou serviço.

• Alheio – O leitor não tem ideia sobre sua marca ou oferta.
• Apático – Eles estão cientes de você, mas desinteressados ou indiferentes.
• Pensamento — O leitor identificou uma necessidade potencial.
• Ferindo — Eles têm um problema que precisa desesperadamente ser resolvido.

Como você pode ver, a cópia deve ser escrita de forma diferente dependendo de qual estágio do OATH você está tentando atingir.

9. Fórmula PAS​

• Problema — Identifique o problema em questão.
• Agite — Explique o impacto negativo de ter esse problema.
• Resolver — Ofereça uma solução.

A fórmula do PAS vai além de apenas identificar um problema. Invoca medo no leitor, explicando o que pode acontecer com eles se o problema não for resolvido.

10. A Fórmula de “Objeções”​

Escreva uma cópia que aborde objeções comuns que um leitor pode ter com sua oferta.
Não tem tempo? Leva apenas 15 minutos. Não tem dinheiro? Oferecemos financiamento. Não vai funcionar para você? Aqui está a nossa garantia de devolução do dinheiro. Não acredite em mim? Aqui estão as estatísticas para respaldar nossas reivindicações.

Click to expand...

Vk316 said:

Don't have anything too specific to something like emails/sales pages but I hope this helps!

1. FAB Formula​

This is one of the most basic copywriting strategies that you can follow. Instead of just listing the features of a product or service, you need to find ways to highlight the end results and take away what the user will get.

• Features — What are you offering?
• Advantages — How does it help solve a problem or make things better?
• Benefits — What does the reader get out of this?

The FAB formula is perfect for copy related to products or services.

2. BAB Formula​

The BAB formula is ideal for storytelling. It’s designed to identify pain points being felt by the reader.

• Before — This is what your life is like now.
• After — This is how you’ll feel once the problem has been solved.
• Bridge — This is how you get there.

We saw some copy earlier in this guide from Basecamp as a “good example” that follows the BAB formula.

3. The 4 P’s Formula​

• Picture — Grab the reader’s attention by painting a picture that creates desire.
• Promise — Explain how the offering delivers that desire.
• Prove — Use evidence to support that promise.
• Push — Convince the reader to commit.

The 4 P’s formula takes a unique approach to conversions. This type of copy gets the reader to commit by proving that you can deliver a promise.

4. The 4 U’s Formula​

• Useful — How can you help the reader?
• Urgent — Create a sense of urgency.
• Unique — Explain how the benefits can’t be found elsewhere.
• Ultra-specific — Don’t be vague.

The 4 U’s formula works well for advertisements or social media copy. Find ways to create a sense of urgency, like FOMO, as an emotional trigger that gets the reader to act quickly.

5. The 4 C’s Formula​

• Clear — Make sure your copy is as clear as possible.
• Concise — Keep it short and to the point.
• Compelling — Spark some interest and grab the attention in an irresistible way.
• Credible — Explain why the reader should trust your product, service, or brand.

These are just general best practices that should be followed with all of your copy. Regardless of the length, goal, or distribution channel, the 4 C’s are ideal for beginner to prioritize.

6. ACCA Formula​

• Awareness — Identify the problem or situation at hand.
• Comprehension — Explain how the problem affects the reader.
• Conviction — Persuade the reader to follow your solution.
• Action — End with a strong call-to-action.

Compared to the other formulas on our list, the ACCA formula is different because of the “comprehension” phase. It’s your job to give the reader a deeper understanding of the problem and solution. Tell people what’s happening and how it affects them before diving into the CTA.

7. “So What?” Formula​

The idea behind this formula is simple. Every time you make a statement, ask yourself, “so what?” This forces you to explain the benefits in greater detail.
Our agency creates the best website content!
So what?
So we can help you generate more traffic, drive conversions, and rank higher in SERPs.
The first part of that copy isn’t useful without the “so what” aspect.

8. OATH Formula​

The OATH formula forces you to write a copy that’s audience-specific. It can help you write unique copy based on the reader’s market awareness of your brand, product, or service.

• Oblivious — Reader has no clue about your brand or offer.
• Apathetic — They are aware of you but uninterested or indifferent.
• Thinking — The reader has identified a potential need.
• Hurting — They have a problem that desperately needs to be solved.

As you can see, the copy should be written differently depending on which stage of OATH you’re trying to target.

9. PAS Formula​

• Problem — Identify the problem at hand.
• Agitate — Explain the negative impact of having this problem.
• Solve — Offer a solution.

The PAS formula goes beyond just identifying a problem. It invokes fear in the reader by explaining what could happen to them if the problem isn’t solved.

10. The “Objections” Formula​

Write a copy that addresses common objections a reader could have with your offering.
Don’t have time? It takes just 15 minutes. Don’t have money? We offer financing. It won’t work for you? Here’s our money-back guarantee. Don’t believe me? Here are statistics to back up our claims.

Click to expand...

Vk316 said:

Don't have anything too specific to something like emails/sales pages but I hope this helps!

1. FAB Formula​

This is one of the most basic copywriting strategies that you can follow. Instead of just listing the features of a product or service, you need to find ways to highlight the end results and take away what the user will get.

• Features — What are you offering?
• Advantages — How does it help solve a problem or make things better?
• Benefits — What does the reader get out of this?

The FAB formula is perfect for copy related to products or services.

2. BAB Formula​

The BAB formula is ideal for storytelling. It’s designed to identify pain points being felt by the reader.

• Before — This is what your life is like now.
• After — This is how you’ll feel once the problem has been solved.
• Bridge — This is how you get there.

We saw some copy earlier in this guide from Basecamp as a “good example” that follows the BAB formula.

3. The 4 P’s Formula​

• Picture — Grab the reader’s attention by painting a picture that creates desire.
• Promise — Explain how the offering delivers that desire.
• Prove — Use evidence to support that promise.
• Push — Convince the reader to commit.

The 4 P’s formula takes a unique approach to conversions. This type of copy gets the reader to commit by proving that you can deliver a promise.

4. The 4 U’s Formula​

• Useful — How can you help the reader?
• Urgent — Create a sense of urgency.
• Unique — Explain how the benefits can’t be found elsewhere.
• Ultra-specific — Don’t be vague.

The 4 U’s formula works well for advertisements or social media copy. Find ways to create a sense of urgency, like FOMO, as an emotional trigger that gets the reader to act quickly.

5. The 4 C’s Formula​

• Clear — Make sure your copy is as clear as possible.
• Concise — Keep it short and to the point.
• Compelling — Spark some interest and grab the attention in an irresistible way.
• Credible — Explain why the reader should trust your product, service, or brand.

These are just general best practices that should be followed with all of your copy. Regardless of the length, goal, or distribution channel, the 4 C’s are ideal for beginner to prioritize.

6. ACCA Formula​

• Awareness — Identify the problem or situation at hand.
• Comprehension — Explain how the problem affects the reader.
• Conviction — Persuade the reader to follow your solution.
• Action — End with a strong call-to-action.

Compared to the other formulas on our list, the ACCA formula is different because of the “comprehension” phase. It’s your job to give the reader a deeper understanding of the problem and solution. Tell people what’s happening and how it affects them before diving into the CTA.

7. “So What?” Formula​

The idea behind this formula is simple. Every time you make a statement, ask yourself, “so what?” This forces you to explain the benefits in greater detail.
Our agency creates the best website content!
So what?
So we can help you generate more traffic, drive conversions, and rank higher in SERPs.
The first part of that copy isn’t useful without the “so what” aspect.

8. OATH Formula​

The OATH formula forces you to write a copy that’s audience-specific. It can help you write unique copy based on the reader’s market awareness of your brand, product, or service.

• Oblivious — Reader has no clue about your brand or offer.
• Apathetic — They are aware of you but uninterested or indifferent.
• Thinking — The reader has identified a potential need.
• Hurting — They have a problem that desperately needs to be solved.

As you can see, the copy should be written differently depending on which stage of OATH you’re trying to target.

9. PAS Formula​

• Problem — Identify the problem at hand.
• Agitate — Explain the negative impact of having this problem.
• Solve — Offer a solution.

The PAS formula goes beyond just identifying a problem. It invokes fear in the reader by explaining what could happen to them if the problem isn’t solved.

10. The “Objections” Formula​

Write a copy that addresses common objections a reader could have with your offering.
Don’t have time? It takes just 15 minutes. Don’t have money? We offer financing. It won’t work for you? Here’s our money-back guarantee. Don’t believe me? Here are statistics to back up our claims.

Click to expand...

Vk316 said:

Don't have anything too specific to something like emails/sales pages but I hope this helps!

1. FAB Formula​

This is one of the most basic copywriting strategies that you can follow. Instead of just listing the features of a product or service, you need to find ways to highlight the end results and take away what the user will get.

• Features — What are you offering?
• Advantages — How does it help solve a problem or make things better?
• Benefits — What does the reader get out of this?

The FAB formula is perfect for copy related to products or services.

2. BAB Formula​

The BAB formula is ideal for storytelling. It’s designed to identify pain points being felt by the reader.

• Before — This is what your life is like now.
• After — This is how you’ll feel once the problem has been solved.
• Bridge — This is how you get there.

We saw some copy earlier in this guide from Basecamp as a “good example” that follows the BAB formula.

3. The 4 P’s Formula​

• Picture — Grab the reader’s attention by painting a picture that creates desire.
• Promise — Explain how the offering delivers that desire.
• Prove — Use evidence to support that promise.
• Push — Convince the reader to commit.

The 4 P’s formula takes a unique approach to conversions. This type of copy gets the reader to commit by proving that you can deliver a promise.

4. The 4 U’s Formula​

• Useful — How can you help the reader?
• Urgent — Create a sense of urgency.
• Unique — Explain how the benefits can’t be found elsewhere.
• Ultra-specific — Don’t be vague.

The 4 U’s formula works well for advertisements or social media copy. Find ways to create a sense of urgency, like FOMO, as an emotional trigger that gets the reader to act quickly.

5. The 4 C’s Formula​

• Clear — Make sure your copy is as clear as possible.
• Concise — Keep it short and to the point.
• Compelling — Spark some interest and grab the attention in an irresistible way.
• Credible — Explain why the reader should trust your product, service, or brand.

These are just general best practices that should be followed with all of your copy. Regardless of the length, goal, or distribution channel, the 4 C’s are ideal for beginner to prioritize.

6. ACCA Formula​

• Awareness — Identify the problem or situation at hand.
• Comprehension — Explain how the problem affects the reader.
• Conviction — Persuade the reader to follow your solution.
• Action — End with a strong call-to-action.

Compared to the other formulas on our list, the ACCA formula is different because of the “comprehension” phase. It’s your job to give the reader a deeper understanding of the problem and solution. Tell people what’s happening and how it affects them before diving into the CTA.

7. “So What?” Formula​

The idea behind this formula is simple. Every time you make a statement, ask yourself, “so what?” This forces you to explain the benefits in greater detail.
Our agency creates the best website content!
So what?
So we can help you generate more traffic, drive conversions, and rank higher in SERPs.
The first part of that copy isn’t useful without the “so what” aspect.

8. OATH Formula​

The OATH formula forces you to write a copy that’s audience-specific. It can help you write unique copy based on the reader’s market awareness of your brand, product, or service.

• Oblivious — Reader has no clue about your brand or offer.
• Apathetic — They are aware of you but uninterested or indifferent.
• Thinking — The reader has identified a potential need.
• Hurting — They have a problem that desperately needs to be solved.

As you can see, the copy should be written differently depending on which stage of OATH you’re trying to target.

9. PAS Formula​

• Problem — Identify the problem at hand.
• Agitate — Explain the negative impact of having this problem.
• Solve — Offer a solution.

The PAS formula goes beyond just identifying a problem. It invokes fear in the reader by explaining what could happen to them if the problem isn’t solved.

10. The “Objections” Formula​

Write a copy that addresses common objections a reader could have with your offering.
Don’t have time? It takes just 15 minutes. Don’t have money? We offer financing. It won’t work for you? Here’s our money-back guarantee. Don’t believe me? Here are statistics to back up our claims.

Click to expand...

Vk316 said:

Don't have anything too specific to something like emails/sales pages but I hope this helps!

1. FAB Formula​

This is one of the most basic copywriting strategies that you can follow. Instead of just listing the features of a product or service, you need to find ways to highlight the end results and take away what the user will get.

• Features — What are you offering?
• Advantages — How does it help solve a problem or make things better?
• Benefits — What does the reader get out of this?

The FAB formula is perfect for copy related to products or services.

2. BAB Formula​

The BAB formula is ideal for storytelling. It’s designed to identify pain points being felt by the reader.

• Before — This is what your life is like now.
• After — This is how you’ll feel once the problem has been solved.
• Bridge — This is how you get there.

We saw some copy earlier in this guide from Basecamp as a “good example” that follows the BAB formula.

3. The 4 P’s Formula​

• Picture — Grab the reader’s attention by painting a picture that creates desire.
• Promise — Explain how the offering delivers that desire.
• Prove — Use evidence to support that promise.
• Push — Convince the reader to commit.

The 4 P’s formula takes a unique approach to conversions. This type of copy gets the reader to commit by proving that you can deliver a promise.

4. The 4 U’s Formula​

• Useful — How can you help the reader?
• Urgent — Create a sense of urgency.
• Unique — Explain how the benefits can’t be found elsewhere.
• Ultra-specific — Don’t be vague.

The 4 U’s formula works well for advertisements or social media copy. Find ways to create a sense of urgency, like FOMO, as an emotional trigger that gets the reader to act quickly.

5. The 4 C’s Formula​

• Clear — Make sure your copy is as clear as possible.
• Concise — Keep it short and to the point.
• Compelling — Spark some interest and grab the attention in an irresistible way.
• Credible — Explain why the reader should trust your product, service, or brand.

These are just general best practices that should be followed with all of your copy. Regardless of the length, goal, or distribution channel, the 4 C’s are ideal for beginner to prioritize.

6. ACCA Formula​

• Awareness — Identify the problem or situation at hand.
• Comprehension — Explain how the problem affects the reader.
• Conviction — Persuade the reader to follow your solution.
• Action — End with a strong call-to-action.

Compared to the other formulas on our list, the ACCA formula is different because of the “comprehension” phase. It’s your job to give the reader a deeper understanding of the problem and solution. Tell people what’s happening and how it affects them before diving into the CTA.

7. “So What?” Formula​

The idea behind this formula is simple. Every time you make a statement, ask yourself, “so what?” This forces you to explain the benefits in greater detail.
Our agency creates the best website content!
So what?
So we can help you generate more traffic, drive conversions, and rank higher in SERPs.
The first part of that copy isn’t useful without the “so what” aspect.

8. OATH Formula​

The OATH formula forces you to write a copy that’s audience-specific. It can help you write unique copy based on the reader’s market awareness of your brand, product, or service.

• Oblivious — Reader has no clue about your brand or offer.
• Apathetic — They are aware of you but uninterested or indifferent.
• Thinking — The reader has identified a potential need.
• Hurting — They have a problem that desperately needs to be solved.

As you can see, the copy should be written differently depending on which stage of OATH you’re trying to target.

9. PAS Formula​

• Problem — Identify the problem at hand.
• Agitate — Explain the negative impact of having this problem.
• Solve — Offer a solution.

The PAS formula goes beyond just identifying a problem. It invokes fear in the reader by explaining what could happen to them if the problem isn’t solved.

10. The “Objections” Formula​

Write a copy that addresses common objections a reader could have with your offering.
Don’t have time? It takes just 15 minutes. Don’t have money? We offer financing. It won’t work for you? Here’s our money-back guarantee. Don’t believe me? Here are statistics to back up our claims.

Click to expand...