Copywriting Question

Discussion in 'Copywriting & Sales Persuasion' started by CtrlMario, May 26, 2018.

  1. CtrlMario

    CtrlMario Newbie

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    Legally speaking am I allowed to say something including a different company/brand name in my copywriting?

    Like for example am I allowed to in my Amazon bullet points say: "Enjoy this 007-style blah blah" when I'm referring to a spy-type product and not directly toward the 007 brand/company?
     
  2. pinkpower123

    pinkpower123 Jr. VIP Jr. VIP

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    Um thats tricky... I mean facial tissue is called a Kleenex so when it is a common saying then it is fine if not then no like xerox for copies (xerox is a name brand fyi my friend is reading what I write and didnt even know that)
     
  3. WizGizmo

    WizGizmo Super Moderator Staff Member Moderator Jr. VIP Premium Member

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    I think you would be fine, since the term "007" is basically a commonly accepted generic term for a double-agent spy.
     
    Last edited: Jun 14, 2018