️ COPYWRITING HACK — LESS IS MORE ️

hasan7707 · Jan 31, 2020

Did you know offering too many options can bleed you conversions?

Yes — while you may consider more being better, in the marketing world, sometimes it is not.

Minimizing options and required fields can offer massive conversion increase.

A New York Times case study experimented how options and choices influence our buying decisions.

These tests were conducted in 2 different Saturdays and the results were interesting.

One Saturday — they offered people 24 different flavored jams. The second Saturday, people were given 6.

On the 24-jam day, 60% of the people tried out the jams. Only 3% purchased.

On the 6-jam day, only 40% tasted the jam out, but 30% of them purchased.

That’s an increase of 600% more jam sold.

The lesson?

Stop flooding your audience with choices.

Simplicity will increase your sales.

Thank you for reading through.

Much love

~ hasan7707

ziko12345 · Jan 31, 2020

Thats intersting

TheVigilante · Jan 31, 2020

killer ROI

hasan7707 · Jan 31, 2020

ziko12345 said:
Thats intersting

Yes, it is, mate.

Too many options tend to puzzle the human brain - ultimately creating a resistance altogether.

TheVigilante said:
killer ROI

Yes, mate

Psh · Jan 31, 2020

Great share as always mate, and couldn't agree more. This is a bit like how you can/should remove some unnecessary shipping/billing fields on your ecom for higher conversion rate. Less fields to fill, the more final sales. Not exactly the same, but yeah.

Where can I find this case study? Would like to take a closer look if possible.

Dreams411 · Jan 31, 2020

I totally agree with this. Too many options will put your potential buyers in a state of confusion. But less options will help them to make a quick decision. So, most times it's better to come up with something like '5 Best XxX...' instead of '25 Best XxX...'

TheGreyMatter · Jan 31, 2020

Absolutely, I have tried and tested this myself with several services and it has almost always seemed to be work better until and unless the product/service is so diverse that you have to add in more options. And while your post is more business-oriented, here's an article I read where the sample principle can be implemented in your personal life as well, here's the link if someone's interested:

Code:

https://medium.com/@milenarangelov/10-ways-less-is-more-f61a070a65c3

My favorite bit was,

“I would have written a shorter letter but I did not have the time.”

nufaman · Jan 31, 2020

I really hate this ridiculous new trend of writing one sentence per line. Seems so stupid.

jefis · Jan 31, 2020

Good stuff!
It works, I've tested it myself.

Mr Positive · Jan 31, 2020

You’re on a roll with these hacks

Kelvinyung · Jan 31, 2020

Yes, it works, when things are few we value it so much than when they are many.
The second one that works is providing three option
for e.g

1. Online access = $50
2. Print only = $120
3. Print and online access = $120

Most people will go for option 3

Mum2016 · Jan 31, 2020

I have done two pages - one with 10 products and one with 4.

The one with 10 products receives a lot of traffic but very few sales;

The one with 4 products receives few traffic, but a majority buys from the page. I make more on this page than the 10 product one.

So less is more in sales terms.

Purush · Jan 31, 2020

Kelvinyung said:
. Online access = $50
2. Print only = $120
3. Print and online access = $120

Most people will go for option 3

No difference is price of option 2 and 3, did u Its intentionally made it?

ThisDream · Jan 31, 2020

Mum2016 · Jan 31, 2020

Purush said:
No difference is price of option 2 and 3, did u Its intentionally made it?

I think it should have been 130 or 125 to force someone to buy both.

Purush · Jan 31, 2020

Mum2016 said:
ink it should have been 130 or 125 to force someone to buy both.

Exactly. Otherwise not to see any logic behind it.

hasan7707 · Jan 31, 2020

Stackz said:
Great share as always mate, and couldn't agree more. This is a bit like how you can/should remove some unnecessary shipping/billing fields on your ecom for higher conversion rate. Less fields to fill, the more final sales. Not exactly the same, but yeah.

Where can I find this case study? Would like to take a closer look if possible.

Hey man, yes, reducing those fields emphasizes the purchase. Conversion becomes a breeze.

You can learn more about the case study here: https://www.nytimes.com/2010/02/27/your-money/27shortcuts.html?_r=0

nufaman said:
I really hate this ridiculous new trend of writing one sentence per line. Seems so stupid.

I personally love it

But yes, there's a time and place for this.

jefis said:
Good stuff!
It works, I've tested it myself.

Awesome, man.

Mr Positive said:
You’re on a roll with these hacks

I sure am, man. Planning to give back a lot to this place. I owe this place big time.

Mum2016 said:
I have done two pages - one with 10 products and one with 4.

The one with 10 products receives a lot of traffic but very few sales;

The one with 4 products receives few traffic, but a majority buys from the page. I make more on this page than the 10 product one.

So less is more in sales terms.

Aye aye, sir.

ThisDream said:
Amen

Amin, man

tidelow · Jan 31, 2020

Code:

https://marketingexperiments.com/conversion-marketing/the-meclabs-conversion-heuristic-applied

I would advise everyone to look through all of MECLABS material as it is the best resource on tested conversion and lead page design formulas I've come across.

There are paid courses for those looking to really up there game but the free content has plenty of value for anyone who wants to learn how to increase conversions.

Here is a link to their conversion analysis worksheet:

Code:

https://meclabs.com/research/archive/conversion-analysis-tool

industryplant · Jan 31, 2020

you are so right, i practice that which you preach, good meaningful thread.

SirTop · Jan 31, 2020

nufaman said:
I really hate this ridiculous new trend of writing one sentence per line. Seems so stupid.

It only make sense when writings a guide with pictures. Apart from that it’s a BS to me as well. I really phantom how we’ve found ourselves in this situation.

️ COPYWRITING HACK — LESS IS MORE ️

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