Hey there, new to SEO. My common sense is telling me that directly copying someones website (layout and actual content/words) is a bad idea, but can anyone tell me exactly why? Assuming that it's a fake niche/website etc, what are the different ways in which this would not be beneficial? Also, what is it OK to copy? Like for example, can i use their background and layout and change the articles/content and be OK? Thanks in advance.