Convertrate Ecommerce

Hi

Do anyone know statistics of convertrate in different types of ecommerce categories?

I'm looking for conversionsrate in the underwear niche.

I wonder if 10% convertrate is good for the underwear niche , or it could be better?'

Thanks on advance

Strange question for the White Hat SEO thread. Here's my best answer: It converts well if you change each and every day. If you don't, Yuk!

So, Have A Merry Christmas and hope Santa brings you some new Tidy Whities

Mate, 10% is stupidly high. On average ecommerce stores do around 2.4% - My own site jumps from time to time, normally 4-5% on average but i've had 12% on good days. Don't worry with the conversion get the traffic then worry.